nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2023‒12‒11
four papers chosen by
Giovanni Battista Ramello, Università di Turino

  1. The Interdependence of Intellectual Property and Sales in the Manufacturing Industry: Evidence from the Triangle of Patents, Trademarks, and Sales By Darius Lambrecht; Jörn Block; Matthias Neuenkirch; Holger Steinmetz; Tom Willeke
  2. Legal Implications of Strategic Marketing: Navigating Compliance in a Digital Age By adiid, hibanan
  3. Early patent disclosure and R&D investment in family firms By Hussinger, Katrin; Issah, Wunnam
  4. In Brands We Trust : The Development and Validation of a Contemporary Brand Trust Scale By Roest, Henk; de Graaf, Patrick

  1. By: Darius Lambrecht; Jörn Block; Matthias Neuenkirch; Holger Steinmetz; Tom Willeke
    Abstract: Firms often struggle with the successful commercialization of innovations, and there is a need for reliable predictors. Prior research suggests that intellectual property (IP) rights play a key role in the commercialization of innovations. However, to what extent can IP rights be used to predict successful commercialization of innovations in the manufacturing industry? Our paper studies the role of patents and trademarks and their complementary and substitutive relationships to predict commercialization success as measured by sales. We also analyze potential reciprocal relationships between commercial success and IP rights. The relationships are explored in a panel dataset of 2, 617 German Mittelstand firms over a 10-year period. The results of a panel vector autoregressive model show a short-lived positive effect of patents on sales growth and vice versa. However, no significant effects are found between trademarks and sales growth. Finally, a positive and complementary relationship between patents and trademarks is documented.
    Keywords: Innovation, Commercialization, Patents, Trademarks, Panel Vector Autoregression
    JEL: O14 O30 O34
    Date: 2023
  2. By: adiid, hibanan
    Abstract: In the contemporary digital age, businesses are continually developing new strategies to gain a competitive edge. However, these strategies often give rise to complex legal concerns associated with consumer protection, data privacy, advertising regulations, and intellectual property rights. This paper delves into the legal implications of strategic marketing in the digital era, emphasizing the critical need for businesses to navigate compliance and legal challenges effectively. It explores key legal considerations, best practices, and case studies to illustrate the evolving landscape of marketing law.
    Date: 2023–10–28
  3. By: Hussinger, Katrin; Issah, Wunnam
    Abstract: This paper shows that the American Inventor's Protection Act, which introduced the disclosure of patent applications after 18 months, i.e. before a grant decision is taken and, hence, before it is known whether the respective technology receives legal protection, is associated with a reduction of family firms' research and development (R&D) investment. This suggests that early disclosure of patent applications is perceived as a threat to family firms' innovation activity and discourages their R&D investment. This finding deserves our attention because family firms account for a large share of the U.S. economy and a reduction of their R&D investment can have long-term consequences.
    Keywords: R&D investments, AIPA, Family firms, Socio-emotional wealth (SEW)
    JEL: O32 M14 O34
    Date: 2023
  4. By: Roest, Henk (Tilburg University, School of Economics and Management); de Graaf, Patrick (Tilburg University, School of Economics and Management)
    Date: 2023

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