nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2023‒10‒30
three papers chosen by
Giovanni Ramello, Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Disentangling business- and tax-motivated bilateral royalty flows By Arjan Lejour; Maarten van 't Riet
  2. Digital transformation, blockchain and music industry: a review from the performers' Collective Management Organizations (CMO) By Arenal, Alberto; Armuña, Cristina; Ramos, Sergio; Feijoo, Claudio; Aguado-Terrón, Juan Miguel
  3. Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach By Phan Cong Thao Tien; Nguyen Thanh Luan; Dang Quan Tri

  1. By: Arjan Lejour (CPB Netherlands Bureau for Economic Policy Analysis); Maarten van 't Riet (CPB Netherlands Bureau for Economic Policy Analysis)
    Abstract: Multinational firms pay for the use of intellectual property (IP). The IP-rights may be located in another country where the royalty income is taxable. This taxation may differ between countries which offers opportunities for tax avoidance. This implies that bilateral royalty payments may not only be business motivated but may also be tax driven. We determine the shares of tax and business motivated flows. We estimate that at least 18% of the size of the flows is tax driven. The associated worldwide loss of tax revenue is between 6.5 and 16 billion US dollar.
    JEL: H25 H26 H32
    Date: 2023–10
  2. By: Arenal, Alberto; Armuña, Cristina; Ramos, Sergio; Feijoo, Claudio; Aguado-Terrón, Juan Miguel
    Abstract: This paper study the challenges from the digital transformation of the music industry and the potential role of blockchain from the perspective of the Collective Management Organizations (CMO). Building on desk research and primary data from 9 semi-structured surveys with C level executives, this empirical analysis identifies main projects, their state of development and perspectives for this technology in music industry. Findings conclude that there are a limited number of blockchain projects led and/or with relevant participation of CMO and most of them are just research, proof of concept or pilots, far from a massive commercial phase. In addition, blockchain is not a priority for CMO and its adoption is not a priority in the digital transformation of this companies. The low quality of the data in the origin and the potential governance issues among different stakeholders within music industry appear as the main barriers for blockchain to be considered as a global solution. Ultimately, results in the paper provide a snapshot about the current state and future curve of adoption of blockchain as a solution to manage intellectual property rights in music industry.
    Keywords: digital music ecosystem, digital transformation, blockchain, Collective Management Organization, CMO
    Date: 2023
  3. By: Phan Cong Thao Tien; Nguyen Thanh Luan; Dang Quan Tri
    Abstract: The success of businesses in the foreign countries depends on their ability to give customers a positive shopping or using experience especially in Vietnam. While a multi-dimensional scale to evaluate the “brand experience" (BE) has been created, its practicality remains limited. To that end, this research used a multi-dimensional scale operationalization of BE in the Ho Chi Minh city’s marketplace to test a conceptual model demonstrating relationships between BE and customers' interaction (such as willingness to pay more, word-of-mouth, and continuous purchase intention) when consuming Korean brands. A total of 252 valid surveys were returned. The results show that there is statistical support for all of the direct impacts. This research adds to the existing body of knowledge in the fields of branding, and consumer behavior, with specific emphasis on the Korean brands setting. This research offers various actionable suggestions for improving the Korean brand experience and so increasing customers' propensity to pay premium prices, their frequency of future purchases, and the spread of positive brand perceptions across their social circles.
    Keywords: Brand experience, WOM, Ho Chi Minh City’s consumers, Korean Brands
    Date: 2023

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