|
on Intellectual Property Rights |
|
Issue of 2023‒03‒06
two papers chosen by Giovanni Ramello Università degli Studi del Piemonte Orientale “Amedeo Avogadro” |
| By: | Dongling Cai; Yi Qian; Ning Nan |
| Abstract: | This article adopts a marketing perspective to examine how blockchain technology can facilitate innovation by streamlining the licensing process of intellectual property (IP). It notes that in the traditional world, there can be a tension between inventors and developers when it comes to licensing IP before a patent is granted. Developers need more information about the IP in order to estimate its value, while inventors are hesitant to disclose too much information for fear that developers will use it to develop and commercialize the IP without licensing it. The authors argue that blockchain's ability to create a transparent and secure record of the inventing process can alleviate these concerns. On the one hand, blockchain's traceability helps protect IP from infringement, encouraging inventors to disclose more information about their high-value IP. On the other hand, developers have more incentive to license IP rather than infringe on it because of the risk of punishment. The authors also suggest that the size of the community maintaining the blockchain is a crucial factor in ensuring the validity of the blockchain. They suggest that a community that is too large or too small would not be able to reach equilibrium. These findings provide insights into how blockchain can be used to improve the economics of IP. |
| JEL: | O3 O31 O33 O36 O39 |
| Date: | 2023–02 |
| URL: | http://d.repec.org/n?u=RePEc:nbr:nberwo:30913&r=ipr |
| By: | Wirania Swasty (Universiti Sains Malaysia, Malaysia Author-2-Name: Muhizam Mustafa Author-2-Workplace-Name: Telkom University, Indonesia Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
| Abstract: | " Objective - systematically review the role of colors within branding and value creation in food packaging and offer a novelty overview related to brand identification and value creation. Methodology - The literature review is adopted by collecting data from three main databases addressing color and packaging in a food context. This study followed the Preferred Reporting Items for Systematic review and Meta-Analysis (PRISMA) 2020 Protocols guidelines. This paper aims to benefit the knowledge by analyzing 37 eligible articles in thematic analysis using the software NVivo12. Finding - The main two themes identified are message communication and taste perception or expectation. Consumers evaluate color on food packaging and associate it with tasting or other communication. Consumers' buying decisions of food products should be informed by packaging color. Color on food packaging conveys product properties and can be applied to make a healthy product more appealing. The finding has shown that visual cues are more essential compared to informational cues if considering healthy and low-fat nutrients. Novelty - This paper shows the important contributions to the literature on food packaging color and emphasizes the multidisciplinary nature. It highlights the crucial theories, themes, and perspectives. Type of Paper - Review" |
| Keywords: | Color; Packaging; Food; Brand; Value; Systematic Review |
| JEL: | D02 M31 |
| Date: | 2023–12–31 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:gjbssr630&r=ipr |