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on Intellectual Property Rights |
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Issue of 2022‒07‒11
three papers chosen by Giovanni Ramello Università degli Studi del Piemonte Orientale “Amedeo Avogadro” |
| By: | Antonin Bergeaud; Cyril Verluise |
| Abstract: | Innovation is an important driver of potential growth but quantitative evidence on the dynamics of innovative activities in the long-run are hardly documented due to the lack of data, especially in Europe. In this paper, we introduce PatentCity, a novel dataset on the location and nature of patentees from the 19th century using information derived from an automated extraction of relevant information from patent documents published by the German, French, British and US Intellectual Property offices. This dataset has been constructed with the view of facilitating the exploration of the geography of innovation and includes additional information on citizenship and occupation of inventors. |
| Keywords: | history of innovation, patent, text as data |
| Date: | 2022–12 |
| URL: | http://d.repec.org/n?u=RePEc:cep:cepdps:dp1850&r= |
| By: | Déborah Philippe; Alain Debenedetti (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - UPEM - Université Paris-Est Marne-la-Vallée); Damien Chaney |
| Abstract: | While social evaluations have gained prominence in the field of marketing, few studies have investigated how brands strategically mobilize their social evaluations. This study aims to further explore the potential of social evaluations to shed light on brand management processes. Through a qualitative content analysis of 420 unique magazine ads of 36 fine watchmaking brands over a four-year period, we show how brands strategically draw from the distinct repertoires of status, reputation, and legitimacy to signal their social position and increase their appeal to consumers. We find that brands mobilize and combine cues from the three repertoires in different ways and that these variations stem from differences in the brands' strategic intent and extent of market embeddedness. We discuss the contributions of these findings to the marketing literatures on social evaluations and on the role of advertising in brand building and conclude by outlining avenues for future research. |
| Keywords: | Legitimacy,status,reputation,branding,market system dynamics,social evaluations,luxury |
| Date: | 2022 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03657352&r= |
| By: | \.Ibrahim Halil Efendio\u{g}lu; Adnan Talha Mutlu; Yakup Durmaz |
| Abstract: | The aim of the study is to determine the effect of the brand on purchasing decision on generation Y. For this purpose, a face-to-face survey was conducted with 231 people in the Y age range who have purchased mobile phones in the last year. The study was conducted with young academicians and university students working in Harran University Vocational High Schools. The collected data were analysed with AMOS and SPSS statistical package programs using structural equation modelling. According to the results of the research, the prestige, name and reliability of the brand have a significant impact on the purchase decision of the Y generation. Price, advertising campaigns and technical services of the brand also affect this decision less. On the other hand, the place where mobile phone brands are produced and the importance they attach to social responsibility projects do not affect the purchasing decision. |
| Date: | 2022–05 |
| URL: | http://d.repec.org/n?u=RePEc:arx:papers:2205.13367&r= |