nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2021‒04‒26
two papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Quantifying Brand Loyalty: Evidence from the Cigarette Market By Philip DeCicca; Donald S. Kenkel; Feng Liu; Jason Somerville
  2. Sustainable innovation and intellectual property rights: friends, foes or perfect strangers? By Carolina Castaldi

  1. By: Philip DeCicca; Donald S. Kenkel; Feng Liu; Jason Somerville
    Abstract: We exploit a quasi-experiment created when New York State began in 2011 to tax cigarettes sold on Native American Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources—the New York State Adult Tobacco Survey and the Nielsen Homescan Panel. We find that the increase in relative prices led to substantial declines in premium cigarette purchases. However, even among the premium consumers with the most to gain from switching, about three-quarters remained brand loyal.
    JEL: I12
    Date: 2021–04
  2. By: Carolina Castaldi
    Abstract: As sustainable innovation becomes a strategy for companies to gain competitive advantage, the question of how to profit from sustainable innovation becomes central. Surprisingly, little research exists on the appropriation strategies of companies engaged in sustainable innovation and the few studies are poorly connected. This chapter focuses on intellectual property rights (IPR), the formal tools available to companies to protect their intangible assets. I link the three main types of IPRs to common archetypes of sustainable innovation and I discuss the motives why companies might file patents, trademarks or design rights or instead choose not to. I conclude by discussing how IPRs might act as incentives, barriers or be simply neglected by sustainable innovators and I offer directions for further research.
    Keywords: Sustainability; innovation; intellectual property rights.
    Date: 2021–04–08

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