| Abstract: |
Modern era of management has seen a rise in the level of customer engagement,
which was not that much of importance earlier. Earlier, brands tend to compete
on the products or service they offer. In the recent digital era, it is much
more than what a brand has to offer. The emergence of digital media has
boosted the importance of customer engagement. Now, customers can easily get
in touch with the companies through digital channels. Corporations use these
channels to let customers aware about their offerings, ask for suggestions and
recommendations, and solve the queries of the customers. This research is
focus on ascertaining the relationship between customer engagement, customer
satisfaction, and customer loyalty, and to identify how these factors impacts
the repeat purchases in telecommunication sector. The research is based on
descriptive research design; quantitative research design was trailed for
questionnaire developing 5-point Likert scale technique. |