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on Intellectual Property Rights |
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Issue of 2019‒01‒14
six papers chosen by Giovanni Ramello Università degli Studi del Piemonte Orientale “Amedeo Avogadro” |
| By: | Vita Briliana (Trisakti School of Management, Indonesia Author-2-Name: Nurti Widayati Author-2-Workplace-Name: Trisakti School of Management, Indonesia Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
| Abstract: | Objective - The purpose of this paper is to explore how brand love affects consumers' brand trust, brand loyalty and word-of-mouth promotion towards an online public transport app in Jakarta, Indonesia. GO-JEK is a cost-effective, transport-based application that is used by passengers in Indonesia. Methodology/Technique - This research uses a purposive sampling technique to select 380 GO-JEK users. Partial least square version 3.0 analysis was used to analyze the data collected through the questionnaires. Findings - The study reveals that brand love, brand trust and brand loyalty have a positive in?uence on word-of-mouth advertising. Novelty - Brand love strongly influences brand trust, followed by brand loyalty and word-of-mouth. |
| Keywords: | Brand Love; Brand Loyalty; Brand Trust; Word-of-mouth. |
| JEL: | M30 M31 M39 |
| Date: | 2018–12–07 |
| URL: | http://d.repec.org/n?u=RePEc:gtr:gatrjs:gjbssr521&r=all |
| By: | Tomoya Mori (Institute of Economic Research, Kyoto University); Shosei Sakaguchi (Graduate School of Economics, The University of Tokyo) |
| Abstract: | In this paper, we quantitatively characterize the mechanism of collaborative knowledge creation at the individual researcher level `a la Berliant and Fujita (2008) by using Japanese patent data. The key driver for developing new ideas is found to be the exchange of differentiated knowledge among collaborators. To stay creative, inventors seek opportunities to shift their technological expertise to unexplored niches by utilizing the differentiated knowledge of new collaborators in addition to their own stock of knowledge. In particular, while collaborators’ differentiated knowledge raises all the average cited count, average (technological) novelty and the quantity of patents for which an inventor contributes to the development, it has the largest impact on the average novelty among the three. |
| Keywords: | Knowledge creation, Collaboration, Differentiated knowledge, Technological novelty, Technological shift, Recombination, Patents, Network, Strategic interactions |
| JEL: | D83 D85 O31 R11 C33 C36 |
| Date: | 2018–08 |
| URL: | http://d.repec.org/n?u=RePEc:kyo:wpaper:998&r=all |
| By: | David Dreisigmeyer; Nathan Goldschlag; Marina Krylova; Wei Ouyang; Elisabeth Perlman |
| Abstract: | In this paper we describe the creation of the Business Dynamics Statistics of Patenting Firms (BDS-PF) patent assignee-FIRMID crosswalk. A number of efforts have been made to link patent assignees, the businesses to which patents are granted, to Cesnsus Bureau business microdata (e.g., Kerr and Fu (2008) and Balasubramanian and Sivadasan (2010)). The coverage and quality of these links are limited by the lack of detailed information about patent assignees found in the USPTO patent data. The BDS-PF crosswalk overcomes these limitations by leveraging additional information about inventors to generate more and higher quality patent assignee-FIRMID links. The match methodology extends and improves the triangulation strategy first introduced by Graham et al. (forthcoming). At its core, the triangulation methodology leverages fuzzy matches of both patent assignees and patent inventors, in combination with job-level data, to disambiguate and validate matches. |
| Date: | 2018–07 |
| URL: | http://d.repec.org/n?u=RePEc:cen:tnotes:18-01&r=all |
| By: | Furman, Jeffrey L. (Boston University Questrom School of Business); Nagler, Markus (LMU Munich); Watzinger, Martin (LMU Munich) |
| Abstract: | How important is information disclosure through patents for subsequent innovation? To answer this question, we examine the expansion of the USPTO Patent Library system after 1975. Before the Internet, patent libraries gave inventors access to patent documents. We find that after patent library opening, local patenting increases by 17% relative to control regions. Additional analyses suggest that the disclosure of technical information is the mechanism underlying this effect: inventors start to cite more distant prior art and the effect ceases after the introduction of the Internet. Our analyses thus provide evidence that disclosure plays an important role in cumulative innovation. |
| Keywords: | ; |
| Date: | 2019–01–08 |
| URL: | http://d.repec.org/n?u=RePEc:rco:dpaper:136&r=all |
| By: | Link, Albert (University of North Carolina at Greensboro, Department of Economics); van Hasselt, Martijn (University of North Carolina at Greensboro, Department of Economics) |
| Abstract: | The relevant economics literature on the impact of R&D on patenting activity falls within two methodological areas of inquiry. The first area might be classified as a test of the Schumpeterian hypothesis. The second and lesser research area might be classified as an estimation of the knowledge production function relationship between R&D and patenting. This paper focuses on estimates of the R&D-to-patenting relationship for a random sample of small, entrepreneurial firms whose research projects were supported through the U.S. Small Business Innovation Research (SBIR) program. Our paper contributes to the R&D-to-patenting literature in two ways. It examines empirically a unique set of small, entrepreneurial firms funded by the public sector, and it explores the effect of the gender and ethnicity of firm owners on the propensity of their firms to patent from funded research projects. |
| Keywords: | Patenting; R&D; Entrepreneurship; Gender; Minorities; |
| JEL: | J15 J16 L26 O32 O34 |
| Date: | 2019–01–04 |
| URL: | http://d.repec.org/n?u=RePEc:ris:uncgec:2019_002&r=all |
| By: | Link, Albert (University of North Carolina at Greensboro, Department of Economics); van Hasselt, Martijn (University of North Carolina at Greensboro, Department of Economics) |
| Abstract: | There are no studies of the R&D-to-patenting relationship at the federal agency level. We estimate a public sector knowledge production function using federal agency patent application data over the years 2003 through 2014. We find that the patent application elasticity with respect to per capita R&D spending is about 1.06. This measure might be interpreted as one dimension of the social returns to public sector R&D generated through newly created knowledge. |
| Keywords: | Patents; R&D; Knowledge production function; Technology transfer |
| JEL: | H11 O31 O33 |
| Date: | 2019–01–04 |
| URL: | http://d.repec.org/n?u=RePEc:ris:uncgec:2019_003&r=all |