nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2018‒05‒28
four papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. A Man is Known by the Company He Keeps? : A Structural Relationship Between Backward Citation and Forward Citation of Patents By Junbyoung Oh; Wonchang Hur
  2. How Do Firms Utilize the Deferred Patent Examination System? Evidence from Korea By Junbyoung Oh; Zhen Lei; Siwei Cao
  3. The Production of Information in an Online World: Is Copy Right? By Julia Cage; nicolas Hervé; Marie-Luce Viaud
  4. Old McDonald's had a brand?: How traditional brands lose their breath By Jana Kliestikova; Anna Krizanova; Maria Kovacova

  1. By: Junbyoung Oh (Department of Economics, Inha University); Wonchang Hur (College of Business Administration, Inha University)
    Abstract: Inventing is a recombinant process that involves searching and recombining differ- ent streams of knowledge. The value of invention is associated with not only how many prior inventions are considered, but also how they are related to each other. We introduce social network analysis broadly used in the social capital theory, and extend the dimension of analysis for the evaluation of patent value. This study em- ploys U.S. pharmaceutical patent data and investigates whether the network charac- teristic of backward citations have significant effect on the future patent value. The empirical results suggest that the network features of backward citations measured by cohesion, constraint, and efficiency have statistically significant implication on the value of invention in both level and depreciation rate. The study also provides empirical evidence that the exploration strategy is more significantly and positively correlated with the future value of invention compared to the exploitation strategy of inventors.
    Keywords: Patent value, Social network analysis, Network structure of backward citation
    JEL: H23 O31 O38
    Date: 2018–05
  2. By: Junbyoung Oh (Inha University); Zhen Lei (Pennsylvania State University); Siwei Cao (Beijing Normal University)
    Abstract: This paper investigates firm behaviors on examination request under the deferred patent examination system in Korea. We examine firm decisions on whether and when to request patent examinations when they face both uncertainty about inven- tion¡¯s value and market competition. We find that the examination request in Korea has an interesting bi-polar distribution, and both uncertainty about an invention¡¯s value and market competition have significant impacts on firm¡¯s decision for exam- ination request. Applicants tend to utilize option value of waiting when uncertainty is high, but market competition attenuates the option value: the higher the com- petition, the less likely applicants are to delay or forego examination. Our study extends the empirical literature on deferred examination system but also provides a more comprehensive understanding on the irreversible investment decision under both uncertainty and competition.
    Keywords: deferred patent examination system, uncertainty, competition, real options, irreversible investment
    JEL: D22 L19 O30 O34
    Date: 2018–05
  3. By: Julia Cage (Département d'économie); nicolas Hervé (Institut national de l'audiovisuel (INA)); Marie-Luce Viaud (Institut national de l'audiovisuel (INA))
    Abstract: This paper documents the extent of copying and estimates the returns to originality in online news production. We build a unique dataset combining all the online content produced by the universe of news media (newspaper, television, radio, pure online media, and a news agency) in France during the year 2013 with new micro audience data. We develop a topic detection algorithm that identifies each news event, trace the timeline of each story and study news propagation. We show that one quarter of the news stories are reproduced online in less than 4 minutes. High reactivity comes with verbatim copying. We find that only 32.6% of the online content is original. The negative impact of copying on newsgathering incentives might however be counterbalanced by reputation effects. By using media-level daily audience and article-level Facebook shares, we show that original content represents 57.8% of online news consumption. Reputation mechanisms actually appear to solve about 40% of the copyright violation problem.
    Keywords: Copyright; Facebook; Information spreading; Internet; Investigative journalism; Reputation
    JEL: L11 L15 L82 L86
    Date: 2017–05
  4. By: Jana Kliestikova (University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics); Anna Krizanova (University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics); Maria Kovacova (University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics)
    Abstract: Traditional brands have to review implementation of previously used concepts and techniques of brand value building and management. The reason of such a managerial decision consists in the evolution of the market and buying decision stereotypes. So far, branding theory do not know how to explain that traditionally valuable brands lose their value sharply despite their position in global brand value rankings have not indicated it. The danger of this situation is really high. So, the aim of this paper is to verify through the cluster analysis based on secondary data from Interbrand ranking our hypothesis that the scissors between actual brand value of traditional and modern brands are opening more and more. And at the same time to predict which brands will have to face the threat of brand value decrease.
    Keywords: brand, brand value, brand value sources, brand management
    JEL: C00 C90 M31
    Date: 2018–04

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