nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2018‒03‒19
four papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Intellectual Property Use in Middle Income Countries: The Case of Chile By Carsten Fink; Bronwyn H. Hall; Christian Helmers
  2. Is there complementarity between labels and brands? Evidence from small French co-operatives By Fares, M’hand; Raza, Saqlain; Thomas, Alban
  3. Does Host Market Regulation Induce Cross Border Environmental Innovation? By Antonello Zanfei; Giovanni Marin
  4. The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya By Syaifurrizal Wijaya Putra

  1. By: Carsten Fink; Bronwyn H. Hall; Christian Helmers
    Abstract: We analyze the use of intellectual property (IP) by firms in Chile over the decade 1995-2005 as the then middle-income country experienced rapid economic growth of 4.7 percent per year. We use a novel dataset that contains a combination of detailed firm-level information from the annual manufacturing census, information on firms’ innovative activities from Chile’s innovation surveys, and firms’ patent, industrial design, and trademark filings with the Chilean IP office. We use these data to look at how IP use by companies has changed over time and analyze the determinants of IP use, in particular first-time use. We find that sales growth prompts first-time use of patents and trademarks, though such use does not change the growth trajectory of firms nor does it improve their total factor productivity. We also find that trademark use is associated with new-to-the-world product innovation, which suggests that branding may be an important mechanism to appropriate returns to innovation in a middle-income country like Chile.
    JEL: O12 O34
    Date: 2018–02
  2. By: Fares, M’hand; Raza, Saqlain; Thomas, Alban
    Abstract: Many quality signals—both private and public—have been used to foster the development of food quality in the agro-food markets: mainly brands and common certified labels. Previous research has typically focused on either brand or certified label efficiency independently, while in many instances both signals coexist. Agricultural products that pair brand names and certified labels—such as indications of origin—are indeed common: e.g., Roquefort cheese, Scotch whiskeys, and most of the French wines. The objective of our paper is to take into account this coexistence by empirically analyzing the complementarity and/or substitutability that may exist between labels and brands. To do so, we estimate different models of adoption and an original multinomial probit model of complementarity that we test on a database of the quality-signaling strategies from 993 small French cooperatives. Our main result shows that there is a clear interaction effect between brand and certified label signal strategies, but it is a substitution effect rather than a complementary one.
    Keywords: Complementarity; Quality signals; Multinomial probit
    Date: 2018–02
  3. By: Antonello Zanfei (Department of Economics, Society & Politics, Università di Urbino "Carlo Bo"); Giovanni Marin (Department of Economics, Society & Politics, Università di Urbino "Carlo Bo")
    Abstract: TThis paper evaluates the effect of host-country environmental policy stringency on the offshoring of environmental patents for 2000 top world R&D performers. It is shown that a more stringent environmental regulation triggers both the extensive and intensive margin of patent offshoring in the field of environmental technologies. Results are robust to various different specifications, alternative definitions of innovation offshoring and of regulation restrictions, and to the consideration of possible endogeneity of regulation. It is suggested inter alia that R&D subsidies and non-market based regulatory measures are more important than market-based instruments as drivers of cross-border environmental innovation
    Keywords: MNE, environmental policy, patent data
    JEL: F10 F23 O33 Q55
    Date: 2018
  4. By: Syaifurrizal Wijaya Putra (University of Jember, Jalan Kalimantan 37, Jember, Jawa Timur 68121 Indonesia Author-2-Name: Tatang Ary Gumanti Author-2-Workplace-Name: University of Jember, Jalan Kalimantan 37, Jember, Jawa Timur 68121 Indonesia)
    Abstract: Objective – Brand equity and green marketing are becoming increasingly relevant to brand competition. Brand equity and green marketing of a product are able to influence a costumer's purchasing decision (Kotler and Armstrong, 2007). This study aims to test the relationship between brand equity, green marketing, and the decision to purchase certain goods. Methodology/Technique – The study uses a sample of 120 respondents, all of whom are purchasers of a Honda Beat Series vehicle, and who live in Surabaya. The data is analyzed using multiple linear regression. Findings – The study examines the purchase of the Honda Beat Series motorcycle in Surabaya City, in the East Java Province, Indonesia. East Java is regarded as a province with the highest selling rate; in 2014, the province recorded a market share of 17.1%. This study found that brand equity and green marketing both have a significant positive effect on a consumer's decision to purchase. Novelty – This study assesses the efficacy of Honda's green marketing strategy, through the use of the PGM-Fi system, which is considered to set them apart from its competitors.
    Keywords: Brand Equity; Green Marketing; Marketing; Decision to Purchase; Regression Analysis
    JEL: M30 M31
    Date: 2017–12–16

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