nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2017‒12‒03
four papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Gender diversity, R&D teams and patents:An application to Spanish firms By Mercedes Teruel; Agustí Segarra-Blasco
  2. How Does Divestment Affect Brand Image: A Communication Perspective By Brown, Tashauna Andrene
  3. Analysis of Practical Approaches towards Brand Alliance Formation By Muravskii, Daniil V.; Baranova, Elizaveta
  4. Employer Branding Practices for Young Talents in IT-Companies (Russian Experience) By Kucherov, Dmitry G.; Zamulin, Andrey L.

  1. By: Mercedes Teruel (GRIT, Universitat Rovira i Virgili); Agustí Segarra-Blasco (GRIT, Universitat Rovira i Virgili)
    Abstract: Previous results show that gender diversity increases the probability firms’ innovation. This paper explores the relationship between gender diversity of R&D departments and their capacity to patent. Based on the Spanish Community Innovation Survey between 2004 and 2014, we have applied a two-step procedure control for endogeneity. Our results show that gender diversity affects a firm’s capacity to patent in different manners depending on the coverage of the patents. On the one hand, gender diversity affects OEPM patents negatively, while the impact becomes positive for patents with an international coverage (EPO, USPTO, or PCT). This analysis is relevant in order reveal the dual effect of gender diversity within R&D teams on their capacity to process and register patents.
    Keywords: gender diversity, patent generation
    JEL: O30 O31 J16
    Date: 2017–11
  2. By: Brown, Tashauna Andrene
    Abstract: While divestment activities have been a popular business strategy, little is known about the impact of these activities on the brand image. In this paper, we take a communication perspective and argue that divestment activitiesÙ impact on companyÙ³ brand image is moderated by the announcement frame companies use. Based on this argument, we also develop several testable propositions about the impact of different divestment decisions on the companyÙ³ brand image for different announcement frames.
    Keywords: divestment, brand image, announcement frame, communication perspective, companyÙ³ image,
    Date: 2016
  3. By: Muravskii, Daniil V.; Baranova, Elizaveta
    Keywords: brand alliances, managerial practices, co-branding, marketing managers, analysis, strategies,
    Date: 2016
  4. By: Kucherov, Dmitry G.; Zamulin, Andrey L.
    Abstract: The paper considers the contemporary Russian experience of IT companies in building the employer brand to attract and retain young talent. Focusing on employer branding perspective and generation theory, we identify the major working expectations, values and preferences of young IT-professionals and examine the efficient employer branding practices used by 3 IT companies to cooperate with them in the conditions of Ø·ar for talentÙ®
    Keywords: employer branding, employment values, IT companies, young talents, IT-professionals, Russia,
    Date: 2017

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