Abstract: |
This study examined dark tourism motivation and brand equity of two different
destinations. Using a qualitative researched on related field, this study
traces visitors of Nanjing Massacre Memorial Hall(China) and Lee SeungBok
Memorial Hall(South Korea). Steeped in commemorate the murder of Chines by
Japanese and Korean Lee SeungBok by North Kroean Army are Memorial Halls still
being remembered and having its own cultural importance as a dark tourism
destination throughout Korea and China. Through study that involved visitors
observation from November 30, 2016 to December 30, 2016. Among the 700
distributed questionnaires, 650 copies were collected and 609 copies were used
for the actual analysis. The content analysis education, friendly, cultural,
place factors were found to be key motivation aspects of these dark tourism
related to death. Additionally, it was found, that there were significant
differences existed mainly between visiting motivation, tourism satisfaction
and behavioral intention of visitors of two destinations. Finally, discussed
about the important aspects of the dark tourism phenomenon related to Korea?s
abandoned dark tourism destination and suggested that, activation of abandoned
destination will bring massive the regional development. |