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on Intellectual Property Rights |
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Issue of 2017‒09‒10
five papers chosen by Giovanni Ramello Università degli Studi del Piemonte Orientale “Amedeo Avogadro” |
| By: | Zineb Rhajbal (Faculté des Sciences Juridiques, Economiques et Sociales - Université Mohamed V - Souissi); Mustapha Khouilid (Faculté des Sciences Juridiques, Economiques et Sociales - Université Mohamed V - Souissi); Layla Saligane (Faculté des Sciences Juridiques, Economiques et Sociales - Université Mohamed V - Souissi); Abdellatif Chakor (Faculté des Sciences Juridiques, Economiques et Sociales - Université Mohamed V - Souissi) |
| Abstract: | The development of the client portfolio has become at the heart of the business policies of companies. Managers are increasingly paying attention to their brand strategies and are focusing on strengthening the brand-consumer relationship. The objective of this paper is to study the relationship between the dimensions of brand attachment and the dimensions of fidelity while analysing the moderating role of nostalgic connections on this relationship. An empirical study was carried out on an accidental sample of 210 people. The results of structural modelling relate the positive and significant impact of addictive attachment on attitudinal and behavioural fidelity, while the attachment of friendship has a negative impact on both dimensions of loyalty. The moderating role of nostalgic connections has been rejected because of the inconsistency between the desire to recall a period of life or a person with the quality (happy or unhappy) of the period in question. |
| Keywords: | friendship attachment,nostalgic connections,Addictive attachment,attitudinal fidelity,behavioural fidelity |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01542597&r=ipr |
| By: | Olga Kokshagina (CGS i3 - Centre de Gestion Scientifique i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique); Pascal Le Masson (CGS i3 - Centre de Gestion Scientifique i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique); Benoit Weil (CGS i3 - Centre de Gestion Scientifique i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique) |
| Abstract: | The IP design is often neglected by the management literature, whereas the issue of the strategic IP management begins with IP creation. This paper intends to deal with IP as an asset to be designed and focuses on IP design by ensuring novelty and inventive step of the inventions and not their quantity. By building on the most recent design theories like Conceot Knowledge design theory, this research introduces a general framework of patent design that allows controlling for " patentability " criteria, describe a patent in a unique way using actions, effects and associated knowledge and consider reasoning of person skilled in the art. Using the introduced model, the existing patent design methods are compared and their performance characterized using an introduced patent design model. The results show that patent proposal quality depends on the capacity to extend the existing knowledge combinations; to overcome the initial design reasoning of person skilled in the art and ensure sufficient inventive step and novelty. Finally, the patent design model actually demonstrates that there is an unexplored property of design theories-non-substitution-showing that the order in design is irreversible and influences the quality of results. |
| Keywords: | patentability,patent design,C-K Theory,intellectual property,innovation |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01481889&r=ipr |
| By: | Anastasia Nedelko (National Research University Higher School of Economics); Olga Lupova (National Research University Higher School of Economics); Alexey Gorin (National Research University Higher School of Economics); Alexandra Kuznetsova (National Research University Higher School of Economics); Vasily Klucharev (National Research University Higher School of Economics); Anna Shestakova (National Research University Higher School of Economics) |
| Abstract: | In this paper, a novel application of the event-related potential (ERP) method is proposed. The authors applied an N400 evoked potential for brand perception analysis, particularly for brand associations. Traditionally, N400 has been used as a marker of semantic incongruence of a word to a context. The N400 activity is manifested in a more negative deflection of ERP response to incongruent stimuli. We recorded N400 in response to congruent and incongruent sentence endings in marketing and non-marketing contexts, respectively. In the main experimental condition, congruent and incongruent brand associations (nouns) presented before brand names were selected from real marketing campaigns building brand communities. In the control semantic memory N400 condition, the incongruent sentence endings evoked significant fronto-centrally distributed N400 brain response at 300–500 ms. The N400 response in the brand association condition was delayed for 250 ms compared to incongruent words in the context of short sentences and appeared in the central brain area. In this study, we showed for the first time the possibility of applying the N400 method to identify the strength of brand associations using ecologically valid stimuli. |
| Keywords: | event-related potential method, N400, electroencephalography, neuromarketing, brand associations |
| JEL: | Z |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:hig:wpaper:77psy2017&r=ipr |
| By: | Cuihong Fan (Shanghai University of Finance and Economics); Byoung Heon Jun (Department of Economics, Korea University, Seoul, Republic of Korea); Elmar G. Wolfstetter (Department of Economics, Korea University, Seoul, Republic of Korea) |
| Abstract: | We consider the licensing of a non-drastic innovation by an innovator who interacts with a potential licensee in a downstream Cournot market. We compare two kinds of license contracts: per unit and ad valorem, combined with fixed fees. Assuming that antitrust authorities apply the same principle to review ad valorem royalty license contracts which they apply to per unit royalty license contracts, we show that per unit royalty licensing is more profitable if the licensor is more efficient in using the innovation, whereas ad valorem royalty licensing is more profitable if the licensee is more efficient. This explains why and when these licensing schemes should be observed. |
| Keywords: | Innovation, patent licensing, royalty contracts. |
| JEL: | D21 D43 D44 D45 |
| Date: | 2017 |
| URL: | http://d.repec.org/n?u=RePEc:iek:wpaper:1706&r=ipr |
| By: | Jérémy Bonvoisin (Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik IPK [Berlin]); Robert Mies (Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik IPK [Berlin]); Laetitia Thomas (Université de Grenoble - CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique); Karine Samuel (Université de Grenoble - CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique); Céline Gros (G-SCOP_CC - CC - G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - UJF - Université Joseph Fourier - Grenoble 1 - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INPG - Institut National Polytechnique de Grenoble - CNRS - Centre National de la Recherche Scientifique - UGA - Université Grenoble Alpes); Jean-François Boujut (G-SCOP_CC - CC - G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - UJF - Université Joseph Fourier - Grenoble 1 - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INPG - Institut National Polytechnique de Grenoble - CNRS - Centre National de la Recherche Scientifique - UGA - Université Grenoble Alpes); Rainer Stark (Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik IPK [Berlin]); Roland Jochem (Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik IPK [Berlin]) |
| Abstract: | The Open source software phenomenon is already well described in literature, but its evolution towards other fields such as tangible hardware product development, remains mostly theoretical. Existing literature has identified that to push the open source product development (OSPD) practice further process support is needed to support the organizational challenges of such projects in the achievement of high quality complex products. The functionalities of this process support have not been characterized yet. The objective of this article is to fill this gap by exploring the practices emerging from OSPD communities to observe current usages in order to collaborate incrementally in the future. To this end, Fjeldsted's framework were activated during a qualitative and comparative empirical study performed with 28 participants of OSPD projects through semi-directed interviews. The preliminary results indicate 3 main needs of these communities in the potential use of the platform which should serve to characterize OSPD projects. They also reveal the importance of the attitude of original founders, namely the capacity for openness and mutual learning, motivation for " hedonism " , social entrepreneurship. |
| Keywords: | Open innovation, Open Source Product Design, Collaborative design platforms, Product development communities |
| Date: | 2017–04–12 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-01564476&r=ipr |