nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2016‒10‒02
four papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Labor Share Decline and Intellectual Property Products Capital By Dongya Koh; Raül Santaeulàlia-Llopis
  2. Patent Pools in Input Markets By Reisinger, Markus; Tarantino, Emanuele
  4. Nostalgia in online brand communities By Clara Koetz; John Daniel Tankersley

  1. By: Dongya Koh; Raül Santaeulàlia-Llopis
    Abstract: We study the behavior of the US labor share over the past 65 years. We find that intellectual property products (IPP) capital accounts entirely for the observed decline of the US labor share, which is otherwise secularly constant for traditional capital (i.e., structures and equipment). The decline of the labor share reflects the fact that the US is undergoing a transition to a more IPP capital-intensive economy. This result has essential implications for the US macroeconomic model.
    Keywords: labor share, intellectual property products, capital, 1999- and 2013-BEA revisions
    JEL: E01 E22 E25
    Date: 2016–09
  2. By: Reisinger, Markus; Tarantino, Emanuele
    Abstract: We show that patent pools formed by owners of perfectly complementary patents are anticompetitive if one of the licensors is integrated with a manufacturer. With vertical integration, the pool serves as coordination device, allowing patent holders to restrict supplies to the product market and share the larger profits of the affiliated manufacturer. These results are robust to entry, the contractual and competitive environments. The imposition of an unbundling and pass-through requirement makes patent pools socially desirable. We also show that this requirement is more effective than a mandated non-discriminatory policy enforcing FRAND commitments in screening anticompetitive pools.
    Keywords: Antitrust Policy; Complementary Patents; FRAND; Patent Pools and Joint Marketing Agreements; Vertical Integration and Restraints
    JEL: K11 L41 M2
    Date: 2016–09
  3. By: Yakup Durmaz (Hasan Kalyoncu University); Bülent Yildiz (Gaziantep University)
    Abstract: This study has investigated how social and individual factors of young consumers affect their brand loyalty to the garment they most commonly use. Data of the study has been collected through face-to-face meetings with 353 students from Gaziantep University. In this study, factor, correlation, reliability, and structural equation modelling analyses have been used. As a result of the structural modelling analysis, it has been found out that individual factors positively and significantly affects the brand loyalty.
    Keywords: Individual Factors,Brand Loyalty,Social Environment Factors
    Date: 2016
  4. By: Clara Koetz (ESC Rennes School of Business - ESC Rennes School of Business); John Daniel Tankersley (University of Santa Cruz do Sul)
    Abstract: The purpose of this paper is to analyze the characteristics of a subculture of consumption organized toward a nostalgic brand on a social media platform. More specifically, the authors examine the role of these nostalgic feelings in the development of a community identity and the benefits they promote in the creation and perpetuation of this group.Design/methodology/approach The authors conducted a netnographic study to examine the case of Caloi 10 on Facebook. The data collection was carried out by following interactions among members of this community for seven months. Besides this, field observations and interviews were also considered in the analysis.Findings Four categories emerged from the analysis: Identity and nostalgia, the subculture’s ethos, consumption habits and hierarchical social structure. Nostalgia was shown to have a collective dimension, connecting the group around the brand, and positively affecting the ties between members and members and the brand.Practical implications On-line brand communities can be promoted to strengthen connections between consumers and a brand, and between consumers with each other. For that, it is important to understand the characteristics and specificities of these groups.Originality/value Few studies have dealt with the characteristics of brand communities in social media, as well as the role of nostalgia in these groups. This research fills these gaps, exploring aspects related to consumption as a way of transmitting symbolic meanings and expressing nostalgic feelings in on-line brand communities.
    Keywords: Nostalgia, Social media, Brand community, Netnography, On-line consumer community, Subculture of consumption
    Date: 2016

This nep-ipr issue is ©2016 by Giovanni Ramello. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
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