nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2016‒08‒28
two papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Working Paper, Rents and Inefficiency in the Patent and Copyright System: Is There a Better Route? By Dean Baker
  2. "Telecom Branding in Pakistan: Network Coverage or Value Added Services" By Siddiqui, Dr. Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain; Khuhro, Rafique Ahmed

  1. By: Dean Baker
    Abstract: This paper analyzes the evidence for rents due to the patent and copyright systems for financing innovation and creative work. It notes research suggesting that in both the patent and copyright system, the costs in the form of monopoly pricing and rent-seeking activity outweigh the benefits. It then proposes alternatives to the patent and copyright system. The Kauffman Foundation helped support this work.
    JEL: I I1 I18 I14 O O31 O33 O34 K K11
    Date: 2016–08
  2. By: Siddiqui, Dr. Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain; Khuhro, Rafique Ahmed
    Abstract: Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and cross tabulations were used to measure the results, four major antecedents were extracted, Brand Association, Brand Premium, Brand Communication and Brand Loyalty. Cross tabs show wider differences in male and female customers for their perceptions towards bases of telecom branding. Secondly, three factors were identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research limitations/implications – A few strengths of social research; the universal use of self-reporting questionnaires, and use of students in the research process, which make the process robust and economically feasible, are actually highly criticized in different nonacademic quarters. Practical implications – The findings point to various implications for practicing managers especially those who are responsible for segmentation, targeting and positioning their services. Originality/value – Although there are many studies on brand preferences; research on telecom brand antecedents is very limited. This research adds significant value by dissemination of knowledge on the subject area.
    Keywords: Telecom, Mobile Phone, Services, Branding, Marketing, Pakistan
    JEL: M30
    Date: 2015–06

This nep-ipr issue is ©2016 by Giovanni Ramello. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.