nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2015‒12‒20
two papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Promoting Competition by Coordinating Prices: When Rivals Share Intellectual Property By Gallini, Nancy
  2. Brand equity of tourism destinations: The influence of country image and regional image By Ángel Herrero Crespo; Héctor San Martín Gutiérrez; Mª del Mar García de los Salmones Sánchez; Jesús Collado Agudo

  1. By: Gallini, Nancy
    Abstract: The paper examines technology agreements and the standards process from which they emerge when members supply inputs to the alliance while simultaneously competing with it. Under this overlapping ownership structure, pool members are horizontally related. I show that strategic complementarity between the downstream products owned by a member and those arising from the collaboration is sufficient for a pool to be pro-competitive. Although patent pools are more efficient than uncoordinated pricing, consumers are better off if an outside firm rather than a pool member owns the non-pool competing product. Antitrust rules facilitating efficient IP agreements under overlapping ownership and their implications for the direction of technological change are derived.
    Keywords: Industrial Organization, Patent Pools, Intellectual Property, Antitrust Policy
    Date: 2015–12–07
  2. By: Ángel Herrero Crespo; Héctor San Martín Gutiérrez; Mª del Mar García de los Salmones Sánchez; Jesús Collado Agudo
    Abstract: This paper focuses on the customer-based brand equity for a regional tourist destination, and develops a theoretical model including the causal relationships between the dimensions of brand equity (awareness, image, perceived quality and loyalty). Accordingly, the loyalty of international tourists is considered as the main outcome variable for explanation in the theoretical model. Moreover, the paper adopts an international tourism approach and takes into account the hierarchy of destination brands, analyzing the influence of country destination image (i.e. country as umbrella brand) on the regional destination image. The empirical evidence obtained from a sample of 253 international tourists visiting a regional destination in Spain supports that loyalty towards the destination is positively influenced by the perceived quality of the destination, which in turn is directly influenced by the image and awareness of the destination. Additionally, our results support for the idea that the perceptions of international tourists of a regional destination are positively influenced by their perceptions of the country destination where the region is located. The country’s brand therefore acts as an “umbrella brand” for the region’s brand.
    Keywords: Destination branding, country destination, regional destination, brand equity, image, perceived quality, awareness, loyalty
    JEL: M30
    Date: 2015–11

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