nep-ipr 2015-05-30 papers

on Intellectual Property Rights

Issue of 2015‒05‒30
one paper chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

BRAND MANAGEMENT OF ELECTRONIC MASS-MEDIA IN THE REPUBLIC OF UZBEKISTAN By Usman Sharifkhodjaev

BRAND MANAGEMENT OF ELECTRONIC MASS-MEDIA IN THE REPUBLIC OF UZBEKISTAN

By:	Usman Sharifkhodjaev
Abstract:	This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as “Daryo.uz” and “Anhor.uz”. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management. Key words: Brand, brand management, mass-media, electronic mass media
Date:	2015–03
URL:	http://d.repec.org/n?u=RePEc:vor:issues:2015-03-17&r=ipr

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