nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2015‒04‒02
two papers chosen by
Giovanni Ramello
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Software piracy and scientific publications: knowledge economy evidence from Africa By Asongu, Simplice
  2. The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market By Monika Harantova; Petr Svoboda

  1. By: Asongu, Simplice
    Abstract: This paper is an extension of the debate on the nexus between the strength of IPRs and prospects for knowledge economy. It assesses the relationships between software piracy and scientific publications in African countries for which data is available. The findings which reveal a positive nexus are broadly consistent with the school of thought postulating that, the East Asian miracle has been largely due to weaker IPRs regimes at the early stages of development. As a policy implication, less stringent IPRs regimes on scientific-related software (at least in the short-run) will substantially boost contributions to and dissemination of knowledge through scientific and technical publications in Africa. IPRs laws (treaties) on scientific-oriented software should be strengthened in tandem with progress in: scientific and technical publications and; knowledge spillovers essential for economic growth and development. More policy implications are discussed.
    Keywords: Publications; Piracy; Intellectual property rights; Governance; Africa
    JEL: A20 F42 O34 O38 O55
    Date: 2014–08–11
  2. By: Monika Harantova (Faculty of Management, University of Economics, Prague); Petr Svoboda (Faculty of Management, University of Economics, Prague)
    Abstract: Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation Standards (IVS) and the Valuation under Act No. 151/1997 Coll. on property valuation in relation to trademarks in the territory of Czech Republic can be classified among them. The main goal of this paper is to determine the factors which participate most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the valuation trademarks in the Czech Republic. So far, these methods have taken into account only the financial aspects (economic profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional association) have not been implemented yet. For this reason, the methodology of International Valuation Rankings, which takes into account valuation based on other previously mentioned components, is also analysed in the article.
    Keywords: Brand, Brand management, Brand value, Brand equity, Brand attitude, Methods for brand valuation, International valuation standards
    JEL: M31
    Date: 2014–12

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