nep-ipr New Economics Papers
on Intellectual Property Rights
Issue of 2014‒03‒01
four papers chosen by
Giovanni Ramello
Universita' del Piemonte Orientale Amedeo Avogadro

  1. Software Piracy: A Critical Survey of the Theoretical and Empirical Literature By Nicolas Dias Gomes; Pedro André Cerqueira; Luís Alçada Almeida
  2. FDI inflows and outflows, intellectual property rights, and productivity growth By Sasatra, Sudsawasd; Santi, Chaisrisawatsuk
  3. An analysis of brand relationship with the perceptive of customer based brand equity pyramid By Umesh Ramchandra Raut; Pedro Quelhas Brito
  4. The impact of price display on perceptions of luxury: a masstige perspective By Béatrice Parguel; Thierry Delécolle; Pierre Valette-Florence

  1. By: Nicolas Dias Gomes (Faculty of Economics, University of Coimbra and INESC-Coimbra, Portugal); Pedro André Cerqueira (Faculty of Economics, University of Coimbra and GEMF, Portugal); Luís Alçada Almeida (Faculty of Economics, University of Coimbra and INESC-Coimbra, Portugal)
    Abstract: As devices that used software became available to the masses the problem of software piracy arose. Recent theoretical works modeled the software piracy phenomenon; others tried to empirically explain the determinants that can explain this phenomenon. Empirical literature in the latter case is still in it´s infancy. This chapter reviews the theoretical literature focusing on three major models, those that deal with diffusion models, network externalities and with game theory. It also presents the empirical literature in which we identify eight stylized results that reflect key variables across five macroeconomic dimensions that explain software piracy: Economic, Cultural, Technological, Legal and Educational dimensions.
    Keywords: Software Piracy, Copyright, Intellectual Property Rights.
    JEL: C50 C70 D85 L86 O34
    Date: 2014–01
  2. By: Sasatra, Sudsawasd; Santi, Chaisrisawatsuk
    Abstract: Using panel data of 57 countries during the period of 1995-2012, this study investigates the impact of intellectual property rights (IPR) processes on productivity growth. The IPR processes are decomposed into three stages, innovation process, commercialization process, and IPR protection process. Our results suggest that better IPR protection is directly associated with productivity improvement only in developed economies. In addition, the contribution of IPR processes on growth through foreign direct investment (FDI) appears to be very limited. Only FDI inflows in developed countries which help to create a better innovative capability lead to a higher growth. And in connection with FDI outflows, only IPR protection and commercialization processes are proven to improve productivity in the case of developing countries, particularly when the country acts as the investing country.
    Keywords: Developing countries, Developed countries, Intellectual property, Foreign investments, Productivity, International business enterprises, Foreign Direct Investment (FDI), Intellectual property rights, Productivity growth
    JEL: F23 O34
    Date: 2014–02
  3. By: Umesh Ramchandra Raut (Faculty of Economics (FEP), University of Porto, Portugal); Pedro Quelhas Brito (Faculty of Economics (FEP), University of Porto, Portugal)
    Abstract: The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand resonance is the term which focuses on the various stages of consumer brand relationship through which consumer connected with brand. Our move toward a science of consumer-brand relationships presents many challenges, many doubts that something so idiosyncratic can be brought to the level of generalizability that science requires. Literature of branding verify that the brand resonance is not depends on one thing only; it shows the impact of many brand related factors. Marketers must know the nature and mode of the consumer’s relationship with their brand. This study presents the brief discussion on brand resonance with help of literature of branding.
    Keywords: Brand, brand resonance, brand relationship, brand attachment, brand loyalty
    JEL: M31
    Date: 2014–02
  4. By: Béatrice Parguel (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine); Thierry Delécolle (ISC Paris Business School - ISC Paris Business School); Pierre Valette-Florence (CERAG - Centre d'études et de recherches appliquées à la gestion - CNRS : UMR5820 - Université Pierre-Mendès-France - Grenoble II, Grenoble 2 UPMF - Université Pierre Mendès France - Université Pierre-Mendès-France - Grenoble II, IAE Grenoble - Institut d'Administration des Entreprises - Grenoble - Université Pierre-Mendès-France - Grenoble II)
    Abstract: Based on two experimental studies in which college students participated, this paper investigates the impact of price display in the luxury sector on low-end brands perceived luxury and attitude. In Study 1, we show that price display is associated with higher perceived quality, uniqueness, and conspicuousness for a fictitious low-end brand. In Study 2, we confirm this positive influence for a real low-end brand, and show that it transfers to brand attitude through perceived quality and conspicuousness. In addition, Study 2 indicates no negative effect of price display on perceptions of luxury for a higher level brand. In a pioneering attempt to evaluate the effects of price display in the luxury sector, this paper adds value to the body of literature on luxury brand management. Besides, it provides insight to managers of luxury brands of different range levels on the effects of price display, a practice that develops as more and more luxury companies engage in masstige strategies or open commercial websites.
    Keywords: Price, brand luxury, brand attitude, downscale extension
    Date: 2014–02–18

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