| Abstract: |
The 2024 Nepal floods provided a context to examine the effectiveness and
challenges of social media–based disaster response among young adults.
Utilizing survey responses from 50 Nepali youth residing primarily in
Kathmandu and surrounding areas, this study explores (a) frequency of use, (b)
value added across platforms, (c) contributions including information sharing
and collective action, and (d) barriers to participation. Findings indicate
high engagement with social media, with older participants showing higher
usage levels (p = .006). Platform use was function-specific: Instagram and
Facebook facilitated broad information sharing, while WhatsApp supported
tactical grassroots organizing such as donation coordination. Despite
widespread participation (64% shared verified information), efforts were
undermined by rumours and a lack of two-way engagement with formal disaster
agencies. These results have theoretical implications for understanding
heterogeneity among digital natives in crisis contexts and practical
implications for developing integrated communication protocols and digital
literacy programs to strengthen community resilience. |