nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2018‒09‒17
three papers chosen by
Walter Frisch
Universität Wien

  1. Using Trust Agent as Strategy by Retailers to Investigate Potential and Existing Customers in Nigeria E-Commerce Industry. By Johnson Wewinghipere Kenigua
  2. The difficulties of becoming an E- patient from Google ? patient. A qualitative research in Hungary. By Éva Málovics
  3. THE INFLUENCE OF TRUST ON SOCIAL COMMERCE INTENT OF INSTAGRAM USERS By Ça?atan Ta?k?n; Dilek Ta?k?n; Ahmet Akif Karadamar; Onur Öztürk

  1. By: Johnson Wewinghipere Kenigua (Ritsumeikan Asian Pacific University)
    Abstract: The trend in technology has shifted to internet base whereby the majority of activities take place ranging from government data storage, educational portal, medical, banking, online retail shopping etc. are all the talk of the century with the digital age. This trend comes with its own advantages and disadvantages facing it and there is no actual framework to curtail its excesses and check irregularities. Nigeria has become a phenomenon character when it comes to online crimes and other fraudulent activities causing damages to her wellbeing among the community of nations even with her vast human resources and natural resources surplus in the country but due to various situations like corruption and lack of infrastructure has caused brain drain and others into various illegal activities. This research investigates trust building ?Using Trust Agent as Strategy by Retailers to Investigate Potential and Existing Customers in Nigeria E-commerce Industry?. Various factors were considered in trust building not just human perspectives, they are; Infrastructure; Security, Fraud and Hacking; National Culture; Consumer Perspective; Perceived Quality; Critical Success Factor; Delivery System. The integration of both ITC and management/marketing concept was looked upon to find the out the growth of e-commerce and to build trust among consumers in the industry in Nigeria. A model was developed and with the help of a questionnaire, we were able to analyze using SPSS tool to validate the theoretical model. The study found out the main issue of trust depends on the factors on grounds not the consumers but how good infrastructures that burst the e-commerce industry are put in place by both vendors and government agencies by protecting consumers and vendors in the industry which can freely access any website by using their credit cards, debit cards etc. knowing they are well protected without any fear or doubt. Further studies are suggested in the area of payments and delivery issues by introducing more technological innovation in Nigeria to burst the growth of e-commerce.
    Keywords: E-commerce, Consumer Trust-building, Technology Acceptance Model (TAM), Theory of Reason Action (TRA)
    JEL: O32
    Date: 2018–06
  2. By: Éva Málovics (University of Szeged)
    Abstract: Information technology is changing rapidly worldwide and so the communication. According to the literature the digital revolution will have a huge impact on how physicians interact with patients. The internet has become a powerful healthcare tool for a lot of people. As a result of these changes e-patient movement has evolved. These changes will have an important affect on the doctor ? patient communication and the direction of these relationship became a fundamental question. According to the literature the paternalist physician - patient communication should be replaced by a common decision however, this process requires significant change of attitude from both the patient and the physician.We made in-depth interviews with five patients with serious illness and with five doctors. We used the grounded theory method for analyzing data about the doctor ? patient communication. From the results we can see, that there are many appearances of needs to becomes from google patient to e-patient but the habitual barriers of paternalistic doctor-patient communication overwrite this efforts.
    Keywords: E-patient, paternalistic communication,shared decisionmaking
    JEL: A19
    Date: 2018–07
  3. By: Ça?atan Ta?k?n (Uluda? University); Dilek Ta?k?n (Uluda? University); Ahmet Akif Karadamar (Uluda? University); Onur Öztürk (Uluda? University)
    Abstract: Social commerce is a new form of social media-mediated commerce that allows customers to participate actively in the marketing and selling of products in online marketplaces. Social media such as Instagram provides a digital trade platform for their users. It is important for social commerce vendors to know the antecedents of social commerce intent. Trust is one of the important antecedents and it is also critical to build trust. The aim of this study is to propose and validate a research model including trust and its antecedents (product differentiation and reputation) and measure the influence of trust on social commerce intent on Instagram users by means of PLS-Sem. The research sample consists of Instagram users who bought anything from Instagram in the last three months. Data were collected in the months of December of 2017 and January of 2018. A total of 289 survey responses from participants, were collected. Based on the initial screening of the collected questionnaires, 31 of them were excluded as they were inappropriate. This study provides useful implications for both academics and practitioners in digital economy. PLS-Sem method was used to test the research model. The scale of Yahia et al. (2018) was adapted for all of the antecedents. The findings of the research showed that all of the antecedents were found to have statistically significant influence on social commerce intent of Instagram users. According to the modelling results several digital marketing strategies were proposed.
    Keywords: Instagram, Trust, Social commerce intent, PLS-Sem, Turkey.
    JEL: M30 M31
    Date: 2018–06

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