nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2016‒08‒28
three papers chosen by
Walter Frisch
Universität Wien

  1. Enhancing ICT for Inclusive Human Development in Sub-Saharan Africa By Simplice Asongu; Sara Le Roux
  2. IT-basiertes Wissensmanagement By Lämmel, Uwe
  3. "Telecom Branding in Pakistan: Network Coverage or Value Added Services" By Siddiqui, Dr. Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain; Khuhro, Rafique Ahmed

  1. By: Simplice Asongu (Yaoundé/Cameroun); Sara Le Roux (Oxford Brookes University, Oxford)
    Abstract: This study assesses if increasing information and communication technology (ICT) enhances inclusive human development in a sample of 49 countries in Sub-Saharan Africa for the period 2000-2012. The empirical evidence present in this study, is based on instrumental variable Tobit regressions, in order to account for simultaneity and the limited range in the dependent variable. In the interest of increasing room for policy implications and controlling for the unobserved heterogeneity, the analysis is decomposed into the fundamental characteristics that human development based on: income levels, legal origins, religious dominations, political stability, landlockedness and resource-wealth. Our findings show that policies designed to boost ICT (mobile phone, internet, telephone) penetration will increase inclusive development in the post-2015 sustainable development agenda. The degree of positive responsiveness of inclusive development to ICT varies across fundamental characteristics of human development and ICT dynamics. The study has substantial policy relevance because the adoption and/or penetration rate of ICT can be influenced by policy to achieve inclusive development outcomes. Further policy implications are also discussed.
    Keywords: ICT; Inclusive human development; Africa
    JEL: G20 I10 I32 O40 O55
    Date: 2016–08
  2. By: Lämmel, Uwe
    Abstract: Ausgehend von einer Diskussion der Begriffe Wissensmanagement und Wissen wird im Beitrag der Stand des Einsatzes von Informationstechnologie für das Wissensmanagement diskutiert. Im Mittelpunkt stehen Ansätze, die eine (semi-)formale Darstellung von Wissen ermöglichen und damit die Grundlage schaffen, dass der Computer selbst Wissen verarbeiten und somit auch neues Wissen generieren kann. Dieses führt einerseits zu flexibleren betriebswirtschaftlichen Anwendungen, in denen Entscheidungen unter Nutzung von regelbasiertem Wissen (semi-)automatisch getroffen werden können. Andererseits führt eine vernetzte Darstellung von Wissen im Computer dazu, Wissen schnell und im richtigen Zusammenhang aufzufinden. Die hierzu eingesetztem Techniken, Wissensrepräsentation mittels Regeln oder in Netzen, sind seit langem bekannt, wurde diese doch im Rahmen der Arbeiten zur Künstlichen Intelligenz bereits vor einigen Jahrzehnten entwickelt. Die Untersuchung konzentriert sich auf die Arbeiten seit 2011. Die Forschungen zu den Techniken der Wissensdarstellung befassen sich in diesen Jahren mit folgenden Themen: Aufbau einer Wissensbasis; Behandlung von unvollständigen oder widersprüchlichen Wissen; Einsatz von Analysetechniken (auch Data Mining) zum Erkennen von Begriffen für Ontologien; Verknüpfung von Ontologien mit regelbasierter Wissensdarstellung. Der Einsatz dieser Techniken im Wissensmanagement ist noch nicht so lange Gegenstand der Betrachtungen. Das Ziel eines IT-basierten Wissensmanagements wird von Studer (2010) als Vision formuliert, die auch weiterhin als eine Vision zu betrachten ist ...
    JEL: C80 Z00
    Date: 2016
  3. By: Siddiqui, Dr. Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain; Khuhro, Rafique Ahmed
    Abstract: Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and cross tabulations were used to measure the results, four major antecedents were extracted, Brand Association, Brand Premium, Brand Communication and Brand Loyalty. Cross tabs show wider differences in male and female customers for their perceptions towards bases of telecom branding. Secondly, three factors were identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research limitations/implications – A few strengths of social research; the universal use of self-reporting questionnaires, and use of students in the research process, which make the process robust and economically feasible, are actually highly criticized in different nonacademic quarters. Practical implications – The findings point to various implications for practicing managers especially those who are responsible for segmentation, targeting and positioning their services. Originality/value – Although there are many studies on brand preferences; research on telecom brand antecedents is very limited. This research adds significant value by dissemination of knowledge on the subject area.
    Keywords: Telecom, Mobile Phone, Services, Branding, Marketing, Pakistan
    JEL: M30
    Date: 2015–06

This nep-ict issue is ©2016 by Walter Frisch. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.