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on Information and Communication Technologies |
| By: | Beba Rakić, Mira Rakić (Megatrend University Belgrade, Faculty of Business Studies, Belgrade) |
| Abstract: | In the information century, the behavior of organizations in the business market is changing. Organizations as buyers have much more power at the business market. Organizations as sellers respond with the creation and free sharing of content that is important for potential and actual customers. Organizations apply digital marketing content to support the implementation of multiple business objectives, such as brand awareness, attraction of customers, creating the leads, maintaining of customer relationships/loyalty etc. The key forms of content are: articles, texts on social media (network, blogs, etc.), e-newsletter, case studies, events, videos etc. A particular challenge is the continuous creation and promotion of sufficient quality content for potential and current organizations as buyers. |
| Keywords: | Digital content, content marketing, business-to-business marketing (B2B), types of content, demand generation. |
| JEL: | M30 |
| Date: | 2014–04 |
| URL: | http://d.repec.org/n?u=RePEc:esb:casprv:2014-109&r=ict |
| By: | Luke Boosey (Department of Economics, Florida State University); R. Mark Isaac (Department of Economics, Florida State University) |
| Abstract: | We report experimental findings on the impact of network structure on decentralized monitoring and punishment in public goods games. In the environment we study, individuals can only directly monitor and punish their immediate neighbors in an exogenously determined network. We examine contributions and punishment decisions in a Complete network, a Circle network, and an Asymmetric network. Average contributions are lower in the Asymmetric network, although this result is driven entirely by the player who faces only one potential punisher. We also examine whether asymmetry in the network leads some punishers to discriminate between their potential targets. After controlling for targets' contribution decisions, we find limited support for this hypothesis. However, the data indicate that some punishers may be deterred from issuing discriminatory punishment by undermonitored targets who retaliate against previous punishment more often than others. Thus, we identify an additional complication of asymmetry in the network - that it may facilitate more targeted revenge by under-monitored players. |
| Keywords: | networks, public goods, punishment, revenge |
| JEL: | C72 C91 C92 H41 |
| Date: | 2014–12 |
| URL: | http://d.repec.org/n?u=RePEc:fsu:wpaper:wp2014_12_01&r=ict |
| By: | Parwez, Sazzad |
| Abstract: | Agriculture in India is most important sector for food security and socio-economic development. Agriculture accounted for about 14% of the GDP and employed about 60% of the country’s population. Paper tries to explore the problems faced by Indian agriculture for food security in terms of inadequate infrastructure and highly inefficient supply chain in context of information technology. This paper examines the critical issues at each sub-system of agriculture supply chain, starting from the input to the consumer, with a view to integrating them in efficient and effective manner. As proper flow of information across the chain constitutes an integral part, the role of information and communication technologies (ICTs) in improving supply chain efficiency in agriculture discussed in detail. Thus, this paper broadly covers some of important aspects of agriculture supply chain in India- identification of issues at different levels in the supply chain; transformation in the agriculture due to various supply chain interventions; the role of ICTs in supply chain management: and this chapter also covers the suggestion to improve efficiency at different levels in supply chain. There is wide research gap in this sector, having such potential and prospectus for overall growth there is not much research in this field. The paper concludes that ICT plays very important role for development and contemporary issue for agriculture therefore; government action must address the issue of infrastructure development to achieve the objective of food security for all. |
| Keywords: | Agriculture; Infrastructure; Food Security; Development; Investment; Socio-economic |
| JEL: | O31 Q13 |
| Date: | 2013–11–22 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:60442&r=ict |
| By: | Philipp Herrmann (University of Paderborn); Dennis O. Kundisch (University of Paderborn); Mohammad S. Rahman (Purdue University) |
| Abstract: | We analyze aggressive bidding, used as a strategy to intimidate auction competitors, with regards to its impact on the likelihood of winning an online auction. To answer our research question, we use a dataset containing actual market transaction records for approximately 7,000 online pay-per-bid auctions. Our research design allows us to isolate aggressive bids that are used in an attempt to deter other auction participants by signaling a high valuation. Thus, we can analyze the effects of this strategy on the probability of winning an auction. We find a significant negative effect of aggressive bidding on one’s likelihood of winning an auction. Our results suggest that aggressive bidding is not successful in deterring auction competitors. When comparing the effectiveness of different strategies, we find sniping to be up to seven times more effective than aggressive bidding. |
| Keywords: | Economics of IS, Internet Markets, Auctions, Bidding Strategies, Aggressive Bidding, Sniping, Information Revelation |
| Date: | 2013–02 |
| URL: | http://d.repec.org/n?u=RePEc:pdn:dispap:08&r=ict |