|
on Information and Communication Technologies |
| By: | Passos, Gisèle |
| Abstract: | Ce travail doctoral s'intéresse au phénomène de vengeance du consommateur insatisfait sur Internet et l'effet de cette action sur les attitudes des autres consommateurs. Deux études qualitatives et trois expérimentations ont été réalisées. Les résultats démontrent que la vengeance d'un consommateur insatisfait sur Internet est largement approuvée et elle influence défavorablement l'attitude à l'égard de la marque. Les individus exposés à la vengeance sur le Web, manifestent des sentiments d'empathie et d'admiration pour le vengeur et son action. La bonne nouvelle pour les marques, est qu'il existe des moyens de neutraliser cet effet. |
| Abstract: | This doctoral research focuses on the phenomenon of dissatisfied consumers revenge on the Internet and the effect of this action on other consumers attitudes. Two qualitative studies and three experiments were performed. The results show that the dissatisfied consumer revenge on the Internet is widely approved and it adversely affects brand attitude. Individuals exposed to a revenge on the Web, show feelings of empathy and admiration for the avenger and his action. The good news for brands is that there are ways to counteract this effect. |
| Keywords: | Internet; Pouvoir du consommateur; Vengeance; Insatisfaction; Attitude à l'égard de la marque; Internet; Consumer empowerment; Revenge; Dissatisfaction; Brand attitude; |
| JEL: | D12 M31 |
| Date: | 2013–05 |
| URL: | http://d.repec.org/n?u=RePEc:ner:dauphi:urn:hdl:123456789/11827&r=ict |
| By: | Keiko Saito |
| Keywords: | Information Security and Privacy Language and Communication Private Sector Development - E-Business Information and Communication Technologies - ICT Policy and Strategies Urban Development - Hazard Risk Management Culture and Development |
| Date: | 2013–01 |
| URL: | http://d.repec.org/n?u=RePEc:wbk:wboper:16145&r=ict |
| By: | Scott Wallsten |
| Abstract: | The Internet has radically transformed the way we live our lives. The net changes in consumer surplus and economic activity, however, are difficult to measure because some online activities, such as obtaining news, are new ways of doing old activities while new activities, like social media, have an opportunity cost in terms of activities crowded out. This paper uses data from the American Time Use Survey from 2003 – 2011 to estimate the crowdout effects of leisure time spent online. That data show that time spent online and the share of the population engaged in online activities has been increasing steadily. I find that, on the margin, each minute of online leisure time is correlated with 0.29 fewer minutes on all other types of leisure, with about half of that coming from time spent watching TV and video, 0.05 minutes from (offline) socializing, 0.04 minutes from relaxing and thinking, and the balance from time spent at parties, attending cultural events, and listening to the radio. Each minute of online leisure is also correlated with 0.27 fewer minutes working, 0.12 fewer minutes sleeping, 0.10 fewer minutes in travel time, 0.07 fewer minutes in household activities, and 0.06 fewer minutes in educational activities. |
| JEL: | J22 L86 L96 |
| Date: | 2013–10 |
| URL: | http://d.repec.org/n?u=RePEc:nbr:nberwo:19549&r=ict |