nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2013‒07‒15
six papers chosen by
Walter Frisch
University Vienna

  1. Public ICT R&D Funding in the European Union By Juraj Stancik
  2. Practical Aspects of Log File Analysis for E-Commerce By Chodak, Grzegorz; Suchacka, Grażyna
  3. The Connection Between ICT Development Level and The Use of Information Systems by Micro-Enterprises By Sasvari, Peter; Majoros, Zsuzsa
  4. Does social software increase labour productivity? By Sarbu, Miruna
  5. Information Technology, Environmental Innovations and Complementarity Strategies By Massimiliano Mazzanti; Davide Antonioli; Francesco Nicolli; Marianna Gilli
  6. Corporate Reputation and Social Media: A Game Theory Approach By Thierry Warin; Nathalie de Marcellis-Warin; William Sanger; Bertrand Nembot; Venus Hosseinali Mirza

  1. By: Juraj Stancik (European Commission – JRC - IPTS)
    Abstract: The report provides a detailed analysis of the state of public Information and Communication Technologies (ICT) Research and Development (R&D) expenditures in the European Union (EU). We also provide an interim assessment of the Digital Agenda Target about doubling public ICT R&D expenditures. Furthermore, besides focusing on the EU, we put these expenditures side by side with public ICT R&D expenditures in the EU’s main counterpart, the United States of America (US). Our analysis, covering the period 2004-2011, shows that EU ICT GBAORD has been steadily growing and in 2011 it reached € 6.9 billion which represented over 7% of the whole public R&D funding. Regarding the comparison with the US, we conclude that the US government devotes more ICT R&D funds than all EU Member States governments together but this gap has been closing down and over the period 2004-2010 it decreased by 50%.
    Keywords: Research & Development, Digital Agenda for Europe, ICT, GBAORD
    JEL: C82 O38
    Date: 2013–06
  2. By: Chodak, Grzegorz; Suchacka, Grażyna
    Abstract: The paper concerns Web server log file analysis to discover knowledge useful for online retailers. Data for one month of the online bookstore operation was analyzed with respect to the probability of making a purchase by e-customers. Key states and characteristics of user sessions were distinguished and their relations to the session state connected with purchase confirmation were analyzed. Results allow identification of factors increasing the probability of making a purchase in a given Web store and thus, determination of user sessions which are more valuable in terms of e-business profitability. Such results may be then applied in practice, e.g. in a method for personalized or prioritized service in the Web server system.
    Keywords: Web server, log file analysis, statistical inference, e-commerce, B2C, Business-to-Consumer, Web store
    JEL: C8
    Date: 2013–06
  3. By: Sasvari, Peter; Majoros, Zsuzsa
    Abstract: In the era of unstoppable IT development, the use of various information systems is an essential requirement for all enterprises. In particular, micro-enterprises are in a difficult position since they need continuous development to remain competitive with the possible help of information systems. At the same time, these enterprises that employ only a few people cannot afford to implement expensive software applications. Analysing the use of information systems among microenterprises is very important as they typically form the majority of enterprises, having a significant influence on the economic situation of each country. The present paper is aimed at analysing the use of information systems by micro-enterprises in Germany, Hungary and Slovakia. -- Использование информационных систем необходимо на любом предприятии. Однако небольшие предприятия (микропредприятия) часто не имеют достаточных ресурсов для внедрения информационных технологий в свою деятельность. В то же время они существенно влияют на экономическую ситуацию в каждой стране. В данной работе анализируются пути использования информационных систем на предприятиях Германии, Словакии и Венгрии.
    Keywords: ICT,Hungary,Slovakia,Germany,Business Information Systems,micro-enterprises
    JEL: M13 M15
    Date: 2013–05–21
  4. By: Sarbu, Miruna
    Abstract: Social software applications such as wikis, blogs or social networks are being increasingly applied in firms. These applications can be used for external communication as well as knowledge management enabling firms to access internal and external knowledge. Firms can optimize customer relationship management, marketing and market research as well as project management and product development resulting in potential productivity gains for the firms. This paper analyses the relationship between social software applications and labour productivity. Using firm-level data of 907 German manufacturing and service firms, this study examines whether these applications have a positive impact on labour productivity. The analysis is based on a Cobb-Douglas production function. The results reveal that social software has a negative impact on labour productivity. They stay robust for different specifications and alternative measures for social software. --
    Keywords: social software,web 2.0,social software intensity,labour productivity
    JEL: L10 M20 O33
    Date: 2013
  5. By: Massimiliano Mazzanti; Davide Antonioli; Francesco Nicolli; Marianna Gilli
    Abstract: The paper investigates the extent to which the adoption of Information and Communication Technology (ICT) by firms affects the likelihood of adopting environmental innovations (EI). We also test empirically whether various types of ICT adoption and other innovation practices (R&D, techno-organizational change) are complementary inputs with respect to the introduction of specific environmental innovations. The analysis is based on two different data sources, which offer various views on ICT and EI relationships. The first draws upon the ICT and environmental innovations information contained in the EU Community Innovation Survey (CIS), the other on an original CIS like survey focusing on a large Italian industrial region, Emilia-Romagna. This survey contains information on the adoption of environmental innovations and some detailed information on ICT issues and other technological-organizational processes. We find that ICT adoption is robustly and positively correlated to EI in the EU. In addition, complementarity is characterizing the relationship between ICT and other innovation processes as a force behind EI, but it is not to be taken for granted. In fact, it appears a robust empirical fact with regard to general innovation capacity (R&D and ICT), though when we narrow down the focus to specific techno-organizational innovations, complementarity with ICT is rarely a pillar firm’s green strategies. Further research might focus on the complementarity between ICT and EI as an ‘asset’ promoting higher economic performances.
    Keywords: ICT; environmental innovations; complementarity; organizational change; CIS
    JEL: L60 O30 Q58
    Date: 2013–05–02
  6. By: Thierry Warin; Nathalie de Marcellis-Warin; William Sanger; Bertrand Nembot; Venus Hosseinali Mirza
    Abstract: Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset, is and will grow as the most essential asset to publicize and also protect. Social media are a formidable tool to publicize a firm's brand and improve its reputation. However, it can also be deadly. Associated with social media comes the "buzz", i.e. the means to spread at an unprecedented speed and scale any information, being true or false. In this paper, our aim is to propose a Game Theory approach with both a finite and an infinite horizon. The model presented here helps us evaluate the impact of social media on a firm's reputation. It also highlights the important parameters of a firm's reputation in this new digital era <P>
    Keywords: social media, social economics, brand tribalism, corporate reputation,
    JEL: L14 M14 M21 M31
    Date: 2013–07–01

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