nep-ict 2010-05-29 papers

on Information and Communication Technologies

Issue of 2010‒05‒29
two papers chosen by
Walter Frisch
University Vienna

Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism By Paulo Duarte; Ana Rita Pais
A Social Network System for Analyzing Publication Activities of Researchers By Alireza Abbasi; Jorn Altmann

Use and Perception of the Internet as a Marketing Tool to Promote Rural Tourism

By:	Paulo Duarte (Departamento de Gestão e Economia, Universidade da Beira Interior); Ana Rita Pais (Universidade da Beira Interior)
Abstract:	Businesses and communities in rural areas face increased challenges to compete in the globalized tourism market. Rural areas and small communities often have rich endogenous natural resources, which may appeal to a stressed urban public, however, simply possessing these attributes is not sufficient, the must be communicated and promoted to the right people. The purpose of this study is to explore the use of Internet and online marketing tools to improve the competitiveness of small-scale rural tourism companies. The paper presents an overview of the perception, knowledge and use of Internet as a marketing toll by small-scaled rural tourism companies located in Portugal centre region and discusses the challenges and motivations involved in promoting rural tourism in a globalized market. A sample of small-scaled rural tourism companies was inquired about their attitudes toward the use of Internet marketing tools. The results show that Rural Tourism companies have limited knowledge of web marketing tools potential to support the rural tourism and highlight the need to increase the use of Internet as a marketing tool to globally communicate, promote and positioning rural tourism in order to leverage resources and create sustainability.
Keywords:	Rural tourism, SMEs, Internet, Marketing, e-Commerce
Date:	2010
URL:	http://d.repec.org/n?u=RePEc:csh:wpecon:td05_2010&r=ict

A Social Network System for Analyzing Publication Activities of Researchers

By:	Alireza Abbasi; Jorn Altmann (Technology Management, Economics and Policy Program (TEMEP), Seoul National University)
Abstract:	Social networks play an increasingly important role in knowledge management, information retrieval, and collaboration. In order to leverage the full potential of social networks, social networks need to be supported through technical systems. Within this paper, we introduce such a technical system. It is called AcaSoNet. It is a system for identifying and managing social networks of researchers. In particular, AcaSoNet employs a combination of techniques to extract co-author relationships between researchers and to detect groups of persons with similar interest. Past systems have used either search engines to extract information about social networks from the Web (Web mining) or have required people¡¯s effort to enter their relationships to others into the system (as being done by most social network services). AcaSoNet, instead, uses a combination of these two types, thereby achieving data reliability and scalability. It extracts and collects data of researchers from the Web but allows researchers to modify the data. In the current version, our system can identify the social network based on publication lists and evaluate the publication activities of users within an academic community.
Keywords:	Social network systems, academic community, co-author relationship, publication analysis, productivity analysis, knowledge sharing, knowledge transfer, Web mining, performance analysis, and social network analysis.
JEL:	C43 C88 D83 L86
Date:	2010–04
URL:	http://d.repec.org/n?u=RePEc:snv:dp2009:201058&r=ict

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