| By: |
Alexia Gaudeul (Graduate School "Human Behavior in Social and Economic Change", Friedrich Schiller University, Jena);
Chiara Peroni (Statec & Centre de Recherche Publique Henri Tudor) |
| Abstract: |
Bloggers devote significant time not only producing content for others to
read, watch or listen to, but also paying attention to and engaging in
interactions with other bloggers. We hope to throw light not only on the
factors that gain bloggers significant readership and lively interactions with
their audience, but also on the rules that govern their relations with others.
We relate bloggers' activity with the size and structure of their network of
fellow bloggers. A blogger's readership increases with his activity, while
bloggers who read back proportionally fewer of their readers tend also to be
more active. We find evidence that those bloggers who read back proportionally
fewer of their readers have less readers than bloggers who reciprocate more,
but tend to receive more comments per posts. |
| Keywords: |
Blogs, Bloggers, Community, Friendship, Internet, LiveJournal, Reciprocity, Social Media, Social Networks, Social Norms, Web 2.0, Weblogs |
| JEL: |
D64 D85 H41 L82 L86 Z13 |
| Date: |
2010–03–22 |
| URL: |
https://d.repec.org/n?u=RePEc:jrp:jrpwrp:2010-020 |