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on Information and Communication Technologies |
| By: | Berman, Ron; Katona, Zsolt |
| Abstract: | Web sites invest significant resources in trying to influence their visibility in online search results. We study the economic incentives of Web sites to invest in this process known as search engine optimization. We focus on methods that improve sites' ranking among the search results without affecting their quality. We find that the process is equivalent to an all-pay auction with noise and headstarts. Our results show that in equilibrium, under certain conditions, some positive level of search engine optimization improves the search engine's ranking and thus the satisfaction of its visitors. In particular, if the quality of sites coincides with their valuation for visitors then search engine optimization serves as a mechanism that improves the ranking by correcting measurement errors. While this benefits consumers and search engines, sites participating in search engine optimization could be worse off unless their valuation for traffic is very high. We also investigate how search engine optimization affects sites' investment in content and find that it can lead to underinvestment as a result of wasteful spending on search engine optimization. |
| Keywords: | seo; search engine optimization; search marketing; all-pay auctions; contests |
| JEL: | M31 M37 D44 D83 |
| Date: | 2010–01–12 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:20129&r=ict |
| By: | Batiz-Lazo, Bernardo; Haigh, Thomas |
| Abstract: | This article documents the adoption of computer technology by a civil engineering services and construction company in Mexico at the time that it became the first Mexican multinational enterprise. Computerization took place independently of cross border growth. The challenges, failures and successes of computerization attest to the transformation in the use of computer applications from the mechanization of routine procedures to the creative use of these applications. In line with company policy, the latter lead to the establishment of the computer centre as a standalone, profit generating business unit. However, this policy responded to ‘laissez faire’ and fiscal (i.e. minimizing tax payments) rather than strategic considerations. To little surprise computer services never grew to be a significant income stream. |
| Keywords: | Computer centers; History; Data processing; Computer integrated engineering; Mexico |
| JEL: | N8 N76 N66 N86 |
| Date: | 2009–12 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:20339&r=ict |
| By: | Reiner, Christian (University of Salzburg) |
| Abstract: | This article focuses on the role of Technology Transfer Offices (TTOs) in regional development in three Austrian regions that represent different types of regional economies. TTOs can be defined as “bridging institutions” between academia and business. The value added by this approach emerges due to empirical results demonstrating that the variety of TTO functions and their respective spatial-profile of activities depend heavily on the regional context. Regional economic structure and regional policy systematically shape the spatial profile of TTO activities. The distinction between active and passive TTOs emerged as an important one regarding their potential regional economic development impact. While passive TTOs merely facilitate already existing contacts of the academic staff, active TTOs generate new university-industry linkages. These additionally created contacts are heavily biased towards the regional level. Intellectual property rights (IPR)-related TTO activities show a rather weak regional impact. This might prove problematic for policy makers that foster the patent-oriented commercialization of knowledge as a means to intensify knowledge spillovers from the universities to regional or national firms. |
| Keywords: | Universities; Technology transfer offices; regional innovation systems; regional policy; Austria |
| JEL: | I23 I28 O33 O34 R11 R58 |
| Date: | 2010–02–01 |
| URL: | http://d.repec.org/n?u=RePEc:ris:sbgwpe:2010_005&r=ict |