nep-ict 2010-01-23 papers

on Information and Communication Technologies

Issue of 2010‒01‒23
two papers chosen by
Walter Frisch
University Vienna

Internet Marketing in Cultural Industries: from movie to arts By BESANA, ANGELA
Buy-It-Now prices in eBay Auctions - The Field in the Lab By Tim Grebe; Radosveta Ivanova-Stenzel; Sabine Kröger

Internet Marketing in Cultural Industries: from movie to arts

By:	BESANA, ANGELA
Abstract:	Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of cultural promotion. First of all we will explore the impact of Information and Communication Technologies in the Cultural (creative) industries, particularly referring to the benefits of visibility and improvements in communication strategies. Then we will give evidence of the impact of ICT in the movie industry, whose budget are mainly conspicuous and today targeted to the Digital Movie, above all the USA Digital Movie. Performing arts seem to be theatrical arts not subject to digital transformation, neither in contents nor in media. Italian Symphony Orchestras do really show a meaningful trend in ICT and digital marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in the creative market, based on homogeneous elements.
Keywords:	marketing; internet; digital; movie; orchestra
JEL:	M37 O33 M30 O32 Z11
Date:	2010–01–07
URL:	http://d.repec.org/n?u=RePEc:pra:mprapa:19825&r=ict

Buy-It-Now prices in eBay Auctions - The Field in the Lab

By:	Tim Grebe (Gesellschaft für Innovationsforschung und Beratung mbH); Radosveta Ivanova-Stenzel (Institut für Wirtschaftstheorie I, Humboldt Universität zu Berlin); Sabine Kröger (Département d'économie, Université LavalPavillon J.A.DeSève)
Abstract:	Electronic commerce has grown extraordinarily over the years, with online auctions being extremely successful forms of trade. Those auctions come in a variety of different formats, such as the Buy-It-Now auction format on eBay, that allows sellers to post prices at which buyers can purchase a good prior to the auction. Even though, buyer behavior is well studied in Buy-It-Now auctions, as to this point little is known about how sellers set Buy-It-Now prices. We investigate into this question by analyzing seller behavior in Buy-It-Now auctions. More precisely, we combine the use of a real online auction market (the eBay platform and eBay traders) with the techniques of lab experiments. We find a striking link between the information about agents provided by the eBay market institution and their behavior. Information about buyers is correlated with their deviation from true value bidding. Sellers respond strategically to this information when deciding on their Buy-It-Now prices. Thus, our results highlight potential economic consequences of information publicly available in (online) market institutions.
Keywords:	electronic markets, experience, online auctions, BIN price, buyout price, single item auction, private value, experiment
JEL:	C72 C91 D44 D82
Date:	2010–01
URL:	http://d.repec.org/n?u=RePEc:trf:wpaper:294&r=ict

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