nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2009‒09‒05
one paper chosen by
Walter Frisch
University Vienna

  1. Potential Recruits Seek Information Online for Military Enlistment Decision-Making By Douglas Yeung; Brian Gifford

  1. By: Douglas Yeung; Brian Gifford
    Abstract: How do potential recruits decide to enlist in the military? What information do they seek on which to base career decisions? The Internet increasingly provides a medium for advertising and communication with recruiters and other potential recruits. The authors explored the influence of online communication on enlistment decision-making. Analysis of recent Army new recruit surveys showed that a sizeable proportion of recruits have encountered Army advertising or sought recruiting information online. They also examined online discussion forums Ð in which soldiers and prospective soldiers ask questions, trade insights, and vent frustrations Ð for postings indicating information seeking for enlistment decision-making. Potential recruits were most interested in recruiting processes and what to expect from a military lifestyle, seeking opinions and details on job functions, duty stations, and benefits. These findings suggest that potential recruits may seek information online when unable or unwilling to find it from military websites or talking to recruiters.
    Keywords: recruiting, enlistment, information seeking, online, Internet, decision-making
    Date: 2009–08

This nep-ict issue is ©2009 by Walter Frisch. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.