nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2009‒07‒11
two papers chosen by
Walter Frisch
University Vienna

  1. Electronic Payment Instruments use, as perceived by consumers in Macedonia By Abdullai, Besim
  2. Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality By Franz Hackl; Bernhard Weiss; Rudolf Winter-Ebmer

  1. By: Abdullai, Besim
    Abstract: Electronic Payment Instruments in Macedonia are very used and spread evenly among the population, although compare to EU member countries their use is lagging behind. This paper represents findings about the customer behaviors toward e-commerce activities, use of electronic cards in Internet, at point of sales, and ATMs. The objective of this survey was to test the availability of Internet services to customers, the way they access Internet, the way they use EPI and EPS, and at the end to draw conclusions if they trust on e-businesses. The question to be answered is, what should be done to enhance the customer convenience: a) to increase the number of acceptance points, b) to increase the number of EPI in circulation, c) to have cheaper access in Internet, or d) to invest more in e-commerce applications.
    Keywords: Electronic Payment Instruments; customer survey; e-commerce; Internet services
    JEL: M1 D12 E42 G20
    Date: 2009–03
  2. By: Franz Hackl; Bernhard Weiss; Rudolf Winter-Ebmer
    Abstract: This paper investigates the impact of service quality in e-tailing on site visits and consumer demand (approximated by the last-click- through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national (Austrian) market on e-tailing. Customers' valuations for a broad range of 15 dif- ferent service characteristics are condensed by factor analysis. Negative binomial regressions analysis is used to measure the impact of princi- pal factors for service quality on referral requests to online shops and last-click-throughs for different product categories.
    Keywords: e-commerce, price comparison, horizontal service differentiation
    JEL: M31 L81 L25
    Date: 2009–06

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