nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2009‒01‒10
two papers chosen by
Walter Frisch
University Vienna

  1. Do EU-Funded ICT RTD Policies Really Matter? An Empirical View from the Regions By Alessandro Innocenti; Francesco Molinari
  2. Political Marketing: A Conceptual framework By Menon, Sudha Venu

  1. By: Alessandro Innocenti; Francesco Molinari
    Abstract: This paper provides evidence of the positive correlation between participation in the European ICT-RTD Programmes, the innovation capacity of the EU regions and the growth of regional added value adjusted by worked hours, We also offer additional support to the findings of previous studies concerning the raionale of the geographical concentration of innovation activities in some core areas of Europe. This evidence calls for a further integration of EU ICT-RTD policies at regional rather than national level, particularly encouraging the participation of regional organizations in multiple and related instruments.
    Keywords: regional innovation systems, regional growth, European policies, ICT RTD programmes.
    JEL: C23 E62 O38 R58
    Date: 2008–12
  2. By: Menon, Sudha Venu
    Abstract: The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence. The article provides meaning, definition and various dimensions of political marketing as a concept and method and differentiates it from mainstream marketing practices. The article also attempts to analyze the origin and development of the concept in different political and social contexts and its usage as a powerful instrument in election campaigning and policy making. The article explains the eight main functions of political marketing including product function, distribution function, cost function, communication function, new management function, fund raising function, parallel campaign management function and internal cohesion management function. The article also explains how the functions of political marketing are effectively applied on the electoral market and government markets. The article finally examines the success and failure of political marketing in creating public opinion in favor of the party. Here examples are taken from different countries including both democratic and non-democratic countries.
    Keywords: Political marketing;political;election;campaign;political communication
    JEL: M31
    Date: 2008–12–07

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