nep-ict New Economics Papers
on Information and Communication Technologies
Issue of 2007‒04‒09
five papers chosen by
Walter Frisch
University Vienna

  1. "Net Neutrality," Non-Discrimination and Digital Distribution of Content Through the Internet By Nicholas Economides
  2. Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers By Prins, R.; Verhoef, P.C.
  3. Inter- and Intra-Firm Diffusion of Technology: the Example of E-commerce : An Analysis based on Swiss Firm-level Data By Heinz Hollenstein; Martin Woerter
  4. Information technology as knowledge management enabler in product development. An empirical evidence By ELENA REVILLA
  5. Digital Rights Management: White Knight or Trojan Horse? By Thierry Rayna; Ludmila Striukova

  1. By: Nicholas Economides
    Date: 2007
  2. By: Prins, R.; Verhoef, P.C. (Erasmus Research Institute of Management (ERIM), RSM Erasmus University)
    Abstract: The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors. Using a split-hazard approach, the authors account for the fact that a significant part of the customer base will never adopt the new e-service. The empirical results show that service advertising shortens the time to adoption, even when it is initiated by competitors.
    Keywords: New product adoption;Competitive advertising;Hazard model;E-services;Telecommunications;
    Date: 2007–03–28
  3. By: Heinz Hollenstein (KOF Swiss Economic Institute, ETH Zurich); Martin Woerter (KOF Swiss Economic Institute, ETH Zurich)
    Abstract: The paper aims at a joint analysis of inter-firm and intra-firm diffusion of technology, taking as an example E-selling and E-purchasing. The analysis is based on an encompassing model of diffusion, drawn from the literature, which is extended by considering technology-specific obstacles and benefits of adoption. As hypothesised, we find, firstly, that the determinants of inter-firm and intrafirm diffusion differ in case of both types of E-commerce; secondly, that the drivers of the diffusion of E-selling and E-purchasing are not the same, and, finally, that uncertainties and adjustment costs, mostly neglected in previous work, are important factors in explaining technology diffusion.
    Keywords: Technology diffusion; Inter-firm and Intra-firm diffusion; E-commerce; E-selling, E-purchasing
    JEL: O3
    Date: 2007–03
  4. By: ELENA REVILLA (Instituto de Empresa)
    Abstract: Product development is a knowledge intensive process. It is widely recognized as a mechanism that produces firms to learn, to enter new technological areas, and to deal more effectively with market uncertainty. Since technology management has become ingrained within the field of knowledge management, product development has been viewed and studied from a knowledge management perspective. In this context, this study focuses on a specific knowledge management initiative, information technology (IT). It empirically explores how IT influences on knowledge based capabilities of product development -specifically knowledge exploitation and exploration.
    Keywords: Information technology, Knowledge management, Product development
    Date: 2007–03
  5. By: Thierry Rayna; Ludmila Striukova
    Abstract: Due to its ability to solve all main problems associated with digital goods, Digital Right Management is the favourite option used by companies to tackle piracy. The aim of this article is to discuss the consequences of DRM for consumers, firms and society. The rationales of DRM are discussed and the expected benefits for firms are presented. It is shown that the advantages brought by DRM to firms go beyond what would be needed for an efficient provision of digital goods. In contrast, consumers are likely to see few benefits in DRM. This article demonstrates that even a standard DRM system is unlikely to improve social welfare. The article concludes with some public policy and corporate strategy recommendations.
    Keywords: Digital Right Management, Digital Goods, Piracy, Excludability, Durability, Sampling
    JEL: D21 D23 L11 L15 L50 L82 L86 O3

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