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on German Papers |
| By: | Jule Adriaans; Philipp Eisnecker; Sebastian Hülle; Julian Klassen; Stefan Liebig; Peter Valet |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:diw:diwddc:dd97&r=all |
| By: | Tobias Gebel; Katja Buro; Peter Löwe; Thomas Pilger; Holger Piper; Katharina Zschuppe |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:diw:diwddc:dd99&r=all |
| By: | Sarah Martina Tesar |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:clr:mwugar:188&r=all |
| By: | Michael Peneder; Matthias Firgo; Gerhard Streicher |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:clr:mwugar:187&r=all |
| By: | Khabyuk, Olexiy (Department of Economics of the Duesseldorf University of Applied Sciences); Michels, Marvin (Deutsche Apotheker- und Ärztebank eG); Rüdiger, Stefan (StepStone Continental Europe GmbH); Wassiljew, Domenic (Department of Economics of the Duesseldorf University of Applied Sciences) |
| Abstract: | Im vorliegenden Aufsatz wird das geheimnisumwobene Berufsfeld des Online-Marketing-Managers empirisch untersucht. Darin werden Merkmale des Berufsbildes aus einer Befragung von Stelleninhabern und aus einer Stellenanzeigenanalyse hergeleitet. Aus beiden Untersuchungen ergeben sich ähnliche Anforderungen. Danach ist ein idealtypischer Online-Marketing-Manager ein studierter und/ oder ausgebildeter Generalist, mit ersten Berufserfahrungen. Als besonders wichtig bewertet werden Kenntnisse von Web Analytics, SEO und SEA, Social Paid, MS Excel sowie der deutschen und englischen Sprachen auf einem mindestens verhandlungssicheren Niveau. Erwartet werden ferner Fähigkeiten wie Lernbereitschaft, analytisches Denken, Zielorientierung, Eigeninitiative, Kreativität, Teamfähigkeit und Präsentationskompetenz.Abstract: This publication documents a discussion on the requirements for academic marketing education programs, which has been conducted intensively in Anglo-Saxon journals since the 1980s. An empirical survey and plausibility check of requirements made on the market plays an important role there. Also evident is the variety of different approaches to the survey of such requirements (content analysis of job advertisements, module manuals, interviews with lecturers, students, alumni, employers, experts, etc.). Here one seems to have pent-up demand in Germany. On the other hand, the question is asked sporadically whether universities should slavishly face such demands of the labour market or whether they should influence this process as an active actor. The latter strand of discussion is significantly more active in Germany and should be taken up in such discussions. |
| Abstract: | The paper at hand empirically examines the secretive professional field of online marketing manager. In it, job requirements of the professional image are derived from a survey of job holders and from a job advertisement analysis. From both investigations, similar requirements arise. According to that, an idea-eyed online marketing manager is a well-studied and / or vocational trained generalist, with initial work experience. Knowledge of Web Analytics, SEO and SEA, Social Paid, MS Excel as well as the German and English languages on an at least negotiable level are rated as particularly important. Also expected are skills such as willingness to learn, analytic thinking, goal-orientation, initiative, creativity, teamwork and presentation skills. |
| Keywords: | Digital Marketing, Kompetenzen, Online-Marketing, Berufsbild, Digitalisierung, digital marketing, skills, online marketing, occupational image, digitalization |
| JEL: | M53 M31 M5 |
| URL: | http://d.repec.org/n?u=RePEc:ddf:wpaper:51&r=all |
| By: | Elke Holst; Denise Barth |
| Abstract: | Dieser Beitrag möchte einen Impuls zur stärkeren Berücksichtigung von Genderaspekten in makroökonomischen Modellen geben. Am Beispiel der Philipps-Kurve geht es um die Frage, ob sich das Erwerbsverhalten von Frauen und Männern so stark voneinander unterscheidet, dass sich dies im Verlauf des Zusammenhangs von Inflation und Arbeitslosigkeit niederschlägt. Erste Hinweise dafür werden in deskriptiven Analysen für die Beobachtungszeiträume 1971 bis 1990 und 1991 bis 2017 gefunden. Die Studie bezieht sich auf die klassische Phillips-Kurve, die den empirischen Zusammenhang zwischen Inflation und Arbeitslosigkeit untersucht. Von einer Modellierung nach neukeynesianschem Vorbild wird zunächst abgesehen. Die Phillips-Kurve büßte in dieser Zeit erheblich an Erklärungskraft ein. Aus dem teilweise gegensätzlichen Verlauf der Philipps-Kurve unter Verwendung geschlechterspezifischer Erwerbslosenquoten wird abgeleitet, dass sich diese Entwicklung im Zuge der stark gestiegenen Erwerbsbeteiligung von Frauen noch beschleunigt hat. Die geschlechterspezifischen Unterschiede im Verlauf der Philipps-Kurve werden besonders deutlich unter Verwendung der von konjunkturellen Schwankungen weitgehend befreiten Erwerbslosenquote. Dies wird als Indiz für strukturelle Unterschiede im Erwerbsverhalten von Frauen und Männern gewertet. Das Ergebnis stärkt damit die Argumentation nach einer stärkeren Berücksichtigung von Genderaspekten in makroökonomischen Modellen. Weitere Forschungsarbeiten sind notwendig, um Aussagen über kausale Zusammenhänge treffen zu können. |
| Keywords: | Macroeconomics, Phillips-Curve, Gender, Unemployment, Inflation |
| JEL: | C18 C54 E17 E24 E31 J16 |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:diw:diwwpp:dp1786&r=all |
| By: | Domschke, Wolfgang; Drexl, Andreas; Mayer, Gabriela; Tadumadze, Giorgi |
| Date: | 2018 |
| URL: | http://d.repec.org/n?u=RePEc:dar:wpaper:113032&r=all |
| By: | Shawabkeh, Yazan Taher; AL-Lozi, Musa; Masa'deh, Ra'ed |
| Abstract: | The aim of this study was to investigate the impact of organizational justice on job commitment in Jordanian ministries. Data were collected through a questionnaire distributed to 450 employees in three Jordanian ministries, namely, the Ministry of Education; Ministry of Health; and Ministry of Awqaf Islamic Affairs and Holy Places. Data were analyzed via descriptive, simple linear regression analysis, and stepwise multiple linear regression analysis. The hypotheses of the research were tested and the probabilities of their acceptance were rejection. Findings revealed a statistically significant impact between organizational justice and job commitimnt. Results also indicated that informational justice has the highest influential effect on employee job commitmint, while procedural justice had the lowest impact on it. Furthermore, this study reports differences between the dimensions of the (OJ) in their impacts on the dimensions of job commitment. Moreover, the study found that the three dimensions of organizational justice (information justice, personal justice, and distributive justice) combined had a higher predictive capacity of job commitment than that of any independent dimension or two dimensions of organizational justice. In view of the results, the researcher gives some recommendations to the decision makers in Jordanian ministries that may guide them to promote the concept and practice of organizational justice in their ministries such as the need for increasing the levels of organizational justice, especially the distributive justice, and focusing on compatibility of income of the employee with their academic level and practical experience, in addition to necessity of improving the system of rewards in the Jordanian ministries because the rewards have a significant impact on the employees' perception of justice and on her/his interest in supporting her/his colleagues when doing additional work in the ministry. In other respects, this study has practical implications for future research such as attracting attention to the need to study job satisfaction and job engagement as mediatingvariables of association of employee’s job commitment with organizational justice. This is in addition to conducting studies similar to the present one in different environments inside and outside Jordan. |
| Keywords: | Organizational Justice, Job Commitment, Ministries |
| JEL: | A2 H71 M12 |
| Date: | 2019–04–01 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:93582&r=all |
| By: | Hempel, Corinna; Will, Sabine; Zander, Katrin |
| Abstract: | The transformation from our fossil-based economy to a more sustainable, bio-based economy demands a broad societal acceptance. Therefore, it is essential to learn more about people’s opinions, attitudes and doubts. Based on a Q study about the societal perspectives concerning bioeconomy in general, focus group discussions with a more specific focus on aspects of consumption were carried out. The participants debate in an area of tension between sufficiency strategies and the development of innovative technologies. The discussions were followed by a representative online survey in Germany which took on insights from the first two explorative studies and yielded quantifiable results. It becomes apparent that there are distinct perspectives which are very similar in their attitudes towards a bioeconomy, but that there is much heterogeneity in the society as a whole with regard to the assessment and feasibility of different actions for the protection of nature and resources. A lot of people feel badly informed and find it difficult to take the “right” decisions. They ask for support from politics which is assigned considerable responsibility for the development of a bioeconomy. Nevertheless, there is a very fine line between the demand for support and the feeling of paternalism through the state. The acceptance of different state measures is a field which needs to be further explored. |
| Keywords: | Consumer/Household Economics, Resource /Energy Economics and Policy |
| Date: | 2019–05–10 |
| URL: | http://d.repec.org/n?u=RePEc:ags:jhimwp:288294&r=all |