| By: |
Alois Stutzer;
Bruno S. Frey |
| Abstract: |
Neoclassical economic theory rules out systematic errors in consumption
choice. According to the basic view, individuals know what they choose. They
are able to predict how much utility an activity or a good produces for them
now and in the future and they can maximize their utility. This implies that
behavior reveals consistent preferences. This approach makes it impossible to
detect and understand sub-optimal consumption decisions, due to problems of
self-control and the misprediction of utility. We propose the economics of
happiness as a methodological approach to study these phenomena. Based on
proxy measures for experienced utility, it is, in principle, possible to
directly address whether some observed behavior is sub-optimal and is
therefore reducing a person’s well-being. We discuss recent evidence on
smoking and eating habits, TV viewing and commuting choice. |
| Keywords: |
adaptation, individual decision-making, revealed preference, self-control, subjective well-being, utility misprediction |
| JEL: |
D00 D11 D12 D84 D91 I12 I31 |
| Date: |
2006–01 |
| URL: |
http://d.repec.org/n?u=RePEc:zur:iewwpx:267&r=evo |