nep-dcm New Economics Papers
on Discrete Choice Models
Issue of 2010‒07‒10
one paper chosen by
Philip Yu
Hong Kong University

  1. Willingness to pay for environmental attributes of non-food products : a real choice experiment By Michaud, C.; Llerena, D.; Joly, I.

  1. By: Michaud, C.; Llerena, D.; Joly, I.
    Abstract: The supply and demand of products associated with environmental characteristics have grown considerably over the last decade. We propose to study how consumers value the environmental attributes of a product when no private health benefits are at stake. Individual willingness to pay for roses are measured by means of an economic experiment using the discrete choice frame and real economic incentives. The estimates from a mixed logit model show that consumers are willing to pay not only for an eco-label certifying environmentally sound cultivation practices but also for a lower carbon footprint.Classification-JEL: D12;C25;C91
    Date: 2010

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