| By: |
Michaud, C.;
Llerena, D.;
Joly, I. |
| Abstract: |
The supply and demand of products associated with environmental
characteristics have grown considerably over the last decade. We propose to
study how consumers value the environmental attributes of a product when no
private health benefits are at stake. Individual willingness to pay for roses
are measured by means of an economic experiment using the discrete choice
frame and real economic incentives. The estimates from a mixed logit model
show that consumers are willing to pay not only for an eco-label certifying
environmentally sound cultivation practices but also for a lower carbon
footprint.Classification-JEL: D12;C25;C91 |
| Keywords: |
CONSUMER;GREEN PRODUCT;WILLINGNESS TO PAY;CHOICE EXPERIMENT;EXPERIMENTAL ECONOMICS;MIXED LOGIT |
| Date: |
2010 |
| URL: |
http://d.repec.org/n?u=RePEc:gbl:wpaper:201002&r=dcm |