| By: |
Aliu, Armando;
Cilginoglu, Hakki;
Özkan, Ömer;
Aliu, Dorian |
| Abstract: |
This study aims to analyze inter-stakeholders’ interactions, destination
governance, reverse innovation and the tasks of central government within
Turkish medical tourism market. The investigation’s objective is to shed
lights on scientists and practitioners regarding to what extent medical
tourism is affected by stakeholders. Likewise, the originality of this
investigation is that this study is the first attempt that links up reverse
innovation and stakeholder approach as a holistic strategy and competitive
advantage tool in medical tourism. The statistical evidences of Turkey also
support the fact that the incline of medical tourism incomes and benefits is
tightly bound on key inter-stakeholders’ collaborations, marketing tools,
specific strategies, effective governance mechanism and cooperation with civil
society organizations. This study is a thematic case that comprises particular
research fields and formulates advanced arguments that are embedded in
enriched relevant literature review and the highlights of the 7th
International Health Tourism Congress. |
| Abstract: |
Bu calismanin amaci; Türk medikal turizm piyasasinda merkezi yönetimin
görevleri, tersine inovasyon, destinasyon yönetisimi ve paydaslar arasi
etkilesimleri analiz etmektir. Arastırmanin hedefi; bilim insanlarina ve
sektördeki profesyonellere / uygulayicilara medikal turizmin paydaslar
tarafindan ne dereceye kadar etkilendigi hakkinda isik tutmaktir. Ayrica, bu
arastirmanin özgünlügü medikal turizmde rekabet avantaji araci ve bütünsel
strateji olarak paydas yaklasimi ile tersine inovasyon arasinda baglanti kuran
ilk girisim olmasidir. Türkiye’nin istatistiksel verileri de medikal
turizmdeki yükselis trendinin ve faydalarinin sivil toplum kuruluslari ile
isbirligi, efektif yönetisim mekanizmasi, spesifik stratejiler, pazarlama
araclari ve kilit paydaslar arasi isbirliklerine sikica bagli oldugunu
desteklemektedir. Bu calisma tematik bir örnek olay olup, 7. Uluslararasi
Saglik Turizmi Kongresi’nde vurgulanan hususlar ile iliskilendirilmis
literatür taramasina dayali olarak formüle edilmis gelismis argümanlar ve
spesifik arastirma alanlarini icermektedir. |
| Keywords: |
Medical Tourism,Reverse Innovation,Stakeholders,Collaboration,Destination Governance |
| JEL: |
F63 H51 I11 I15 I18 M38 |
| Date: |
2016–05 |
| URL: |
http://d.repec.org/n?u=RePEc:zbw:esconf:140617&r=cwa |