nep-cul New Economics Papers
on Cultural Economics
Issue of 2026–08–31
three papers chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale


  1. Cultural Evolution By Oded Galor; Marc Klemp; Daniel C. Wainstock
  2. Racial Screening on the Big Screen? Evidence from the Motion Picture Industry By Liang Zhong; Angela Crema; M. Daniele Paserman
  3. Image(s) By Voth, Hans-Joachim; Yanagizawa-Drott, David

  1. By: Oded Galor; Marc Klemp; Daniel C. Wainstock
    Abstract: What gave rise to the mosaic of cultural expressions across the globe? Why are some societies more culturally diverse than others? This study develops a unified theory of cultural evolution, characterizing the forces that have governed this process over the course of human existence. The research advances the hypothesis that population movements and socioeconomic transformations generated a mismatch between inherited cultural traits and prevailing ecological and societal conditions, setting in motion an evolutionary process governed by adaptation-based vertical transmission, horizontal diffusion, and fitness-based evolutionary selection. The theory generates novel testable predictions concerning the origins of the global cultural mosaic and the cross-societal variation in cultural diversity. First, greater ecological distance between ancestral environments generated greater cultural distance across societies. Second, prehistoric differences in ancestral diversity contributed to divergent adaptive capacity and greater cultural distance. Third, societies descended from more diverse prehistoric populations exhibit greater cultural diversity despite convergence induced by adaptation to a common environment and societal norms. Drawing on measures of cultural distance and diversity derived from folkloric and musical traditions among ethnic groups, visual representations of common concepts, and the dispersion of norms, values, and attitudes, the empirical analysis lends credence to the predictions of the theory.
    Keywords: cultural diversity, adaptation, fitness, cultural evolution, vertical transmission, social norms
    JEL: O10 Z10
    Date: 2026
    URL: https://d.repec.org/n?u=RePEc:ces:ceswps:_12928
  2. By: Liang Zhong; Angela Crema; M. Daniele Paserman
    Abstract: We develop a model of discrimination that allows us to interpret observed differences in outcomes across groups, conditional on passing a screening test, as taste-based (employer), statistical, or customer discrimination. We apply this framework to investigate the nature of non-white underrepresentation in the US motion picture industry. Leveraging a novel data set with racial identifiers for the cast of 7, 000 motion pictures, we show that, conditional on production, non-white movies exhibit higher average revenues and a smaller variance. Our findings can be rationalized in the context of our model if non-white movies are held to higher standards for production.
    Keywords: Discrimination, Identification, Motion Picture Industry, Machine Learning
    JEL: J15 L82
    Date: 2026–07
    URL: https://d.repec.org/n?u=RePEc:crm:wpaper:26190
  3. By: Voth, Hans-Joachim; Yanagizawa-Drott, David
    Abstract: From clothes and hairstyles to fashion accessories, humans use a great range of stylistic elements to express themselves, impress others, demonstrate their individualism, or show that they belong to a group. We present new methods to use images as a high-frequency, granular source for the analysis of cultural change. Despite its central importance as a form of social interaction and self-expression, and a rich body of theoretical work, empirical work on style choices is rare. We measure similarity over time and space, tracking the timing and location of influential style innovations. To illustrate our methods, we systematically exploit data from more than 14 million high school yearbook pictures of graduating US seniors to analyze persistence and change in style. We document a striking convergence of male and female style characteristics. This is driven by rising male individualism and declining male persistence across generations from the late 1960s onwards. Also, style polarization increases sharply across commuting zones from the 1970s onwards. In addition, we develop a novel measure of style innovation and show that it predicts patenting by cohorts later in life, suggestive of broader societal trends facilitating innovation across a range of domains. Overall, our results highlight the usefulness of images as a source for cultural economics.
    Keywords: Culture
    JEL: A12 Z13 N34
    Date: 2024–07
    URL: https://d.repec.org/n?u=RePEc:cpr:ceprdp:19219

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