nep-cul New Economics Papers
on Cultural Economics
Issue of 2024‒10‒21
three papers chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale


  1. Strategies and Practices for Diversity, Equity, and Inclusion in Performing Arts By Salvaggio, Salvino A. PhD
  2. Niche Analysis of Competition among Music Streaming Services in Korea By Shin, Saehe
  3. A Study on the Applicability of NFT in the Entertainment Industry: Application of the Means-end Chain analysis and Laddering By Choi, Jaeseo

  1. By: Salvaggio, Salvino A. PhD
    Abstract: This brief paper explores the strategies and practices for integrating diversity, equity, and inclusion (DEI) in the performing arts. It reviews research on the impact of motivational patterns on artists and management. Key insights include the role of inclusive music education in shaping student perceptions, the importance of diverse pedagogical strategies by educators, and the significance of cross-cultural performance. The paper highlights the role of Chief Culture Officers and effective arts plans in advancing DEI. Additionally, it discusses how music programs can move beyond Eurocentric focuses to embrace a broader range of music genres. The study provides a more comprehensive understanding of how the definition and implementation of DEI-oriented management strategies can enhance the performing arts.
    Date: 2024–09–02
    URL: https://d.repec.org/n?u=RePEc:osf:osfxxx:a9k8f
  2. By: Shin, Saehe
    Abstract: With the advancement of digital technology, the music industry has undergone significant changes, with music streaming services becoming the primary means of music consumption worldwide. In South Korea, native music streaming platforms like Melon and Bugs have long dominated the market. However, the recent rapid growth of global platforms such as YouTube Music has intensified the competition. This study focuses on adolescent users to analyze the competitive relationships among major music streaming platforms in this competitive environment. Four platforms—YouTube Music, Melon, Genie Music, and Flo—were selected for the study, and a survey was conducted with youth users aged 14 to 18. Based on niche theory, five fulfillment factors were defined: music diversity, recommendation services, additional services, price value, and ease of use. The competitiveness of each platform was analyzed based on these factors. Through this analysis, the study aims to provide strategic implications for South Korean music streaming platforms to achieve sustainable success in the face of global competition. By doing so, it aims to provide strategic insights for South Korean music streaming platforms to achieve sustainable success in competition with global platforms that are gradually increasing their market share.
    Keywords: music streaming, music streaming service, music streaming platform, niche analysis, Melon, Genie Music, FLO, YouTube Music
    Date: 2024
    URL: https://d.repec.org/n?u=RePEc:zbw:itsb24:302476
  3. By: Choi, Jaeseo
    Abstract: The advancements in digital technology have not only transformed business operations across various industries but also driven rapid changes and innovations within business landscape. Digital technology operates independently of economic development levels, and the emergence of novel technologies enables diverse business to explore new business model (Ali et al., 2020). There has been a movement towards anticipating a paradigm shift in technological frameworks to establish the groundwork for Web 3.0 and to incorporate these changes into business model (Yoo et al., 2022). To keep up with the paradigm shift on the technological front, companies are navigating significant growth in the business domains related to information collection, management, and storage. Moreover, digitalization has recently emerged as a new aspect in information investment, coinciding with the growth (Ali et al., 2020). In the situation of the changing landscape information and communication technology utilization, survival for businesses entails leveraging aspects if the innovation lifecycle. This involves applying new strategies based on it, introducing innovative business model, and harnessing digital technology (Kaijkawa et al., 2022). Non-Fungible Token (NFT) can be regarded as a prime example where the emergence of digital technology has reshaped business approaches for enterprises (Ali et al., 2023).
    Keywords: NFT, Means-end Chain analysis, Laddering, Entertainment Industry
    Date: 2024
    URL: https://d.repec.org/n?u=RePEc:zbw:itsb24:302456

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