nep-cul New Economics Papers
on Cultural Economics
Issue of 2024‒04‒15
two papers chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale


  1. On the Preservation of Africa's Cultural Heritage in the Age of Artificial Intelligence By Louadi, Mohamed
  2. Movies By Stelios Michalopoulos; Christopher Rauh

  1. By: Louadi, Mohamed (Institut Supérieur de Gestion)
    Abstract: In this paper we delve into the historical evolution of data as a fundamental element in communication and knowledge transmission. The paper traces the stages of knowledge dissemination from oral traditions to the digital era, highlighting the significance of languages and cultural diversity in this progression. It also explores the impact of digital technologies on memory, communication, and cultural preservation, emphasizing the need for promoting a culture of the digital (rather than a digital culture) in Africa and beyond. Additionally, it discusses the challenges and opportunities presented by data biases in AI development, underscoring the importance of creating diverse datasets for equitable representation. We advocate for investing in data as a crucial raw material for fostering digital literacy, economic development, and, above all, cultural preservation in the digital age.
    Date: 2024–03–07
    URL: http://d.repec.org/n?u=RePEc:osf:africa:xqtcs&r=cul
  2. By: Stelios Michalopoulos; Christopher Rauh
    Abstract: Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society’s oral tradition and the financial success of films. We combine a unique catalog of local tales, myths, and legends around the world with data on international movie screenings and revenues. First, we quantify the similarity between movies’ plots and traditional motifs employing machine learning techniques. Comparing the same movie across different markets, we establish that films that resonate more with local folklore systematically accrue higher revenue and are more likely to be screened. Second, we document analogous patterns within the US. Google Trends data reveal a pronounced interest in markets where ancestral narratives align more closely with a movie’s theme. Third, we delve into the explicit values transmitted by films, concentrating on the depiction of risk and gender roles. Films that promote risk-taking sell more in entrepreneurial societies today, rooted in traditions where characters pursue dangerous tasks successfully. Films portraying women in stereotypical roles continue to find a robust audience in societies with similar gender stereotypes in their folklore and where women today continue being relegated to subordinate positions. These findings underscore the enduring influence of traditional storytelling on entertainment patterns in the 21st century, highlighting a profound connection between movie consumption and deeply ingrained cultural narratives and values.
    JEL: N0 O10 P0 Z00 Z1 Z10 Z11 Z13
    Date: 2024–03
    URL: http://d.repec.org/n?u=RePEc:nbr:nberwo:32220&r=cul

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