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on Cultural Economics |
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Issue of 2024‒01‒08
four papers chosen by Roberto Zanola, Università degli Studi del Piemonte Orientale |
| By: | Boris Collet (USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Renaud Garcia-Bardidia (UB - Université de Bourgogne, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]) |
| Abstract: | Two decades after their emergence, the music industry is now dominated by streaming platforms. However, other streaming and listening practices or devices exist on the fringes of this dominant ecosystem. Among them, alternative platforms such as Bandcamp or Soundcloud offer other streaming and business models in line with the values of independent music scenes. These models are based on specific online strategies, but also on dynamics around physical formats. These configurations between music platforms and physical formats and the way they contribute to alternative forms of marketization are the object of this research. Based on an ethnographic study of independent music and its devices, this article questions the plurality of forms of music valuation in the era of streaming platforms. |
| Abstract: | Deux décennies après l'apparition des premières plateformes de streaming, le secteur musical est aujourd'hui dominé par cette forme de distribution. Pourtant, d'autres pratiques et dispositifs de diffusion et d'écoute existent en marge de cet écosystème dominant. Parmi eux, des plateformes alternatives telles que Bandcamp ou Soundcloud proposent d'autres modèles de distribution et de vente en accord avec les mondes de l'indépendance. Ces modèles s'appuient autant sur un positionnement spécifique que sur des dynamiques autour des supports physiques. Ce sont ces configurations entre plateformes et supports musicaux et la manière dont elles participent à des formes de mise en marché alternatives qui font l'objet de cette recherche. À partir d'une étude ethnographique des musiques indépendantes et de leurs dispositifs, cet article questionne la pluralité des formes de mise en valeur de la musique à l'ère des plateformes de streaming |
| Keywords: | alternative platforms, independent music, marketization, music formats, alternative-mainstream |
| Date: | 2023–11–01 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-04297842&r=cul |
| By: | Yunpeng Xiao; Bufan Deng; Siqi Chen; Kyrie Zhixuan Zhou; Ray LC; Luyao Zhang; Xin Tong |
| Abstract: | Non-fungible tokens (NFTs) are decentralized digital tokens to represent the unique ownership of items. Recently, NFTs have been gaining popularity and at the same time bringing up issues, such as scams, racism, and sexism. Decentralization, a key attribute of NFT, contributes to some of the issues that are easier to regulate under centralized schemes, which are intentionally left out of the NFT marketplace. In this work, we delved into this centralization-decentralization dilemma in the NFT space through mixed quantitative and qualitative methods. Centralization-decentralization dilemma is the dilemma caused by the conflict between the slogan of decentralization and the interests of stakeholders. We first analyzed over 30, 000 NFT-related tweets to obtain a high-level understanding of stakeholders' concerns in the NFT space. We then interviewed 15 NFT stakeholders (both creators and collectors) to obtain their in-depth insights into these concerns and potential solutions. Our findings identify concerning issues among users: financial scams, counterfeit NFTs, hacking, and unethical NFTs. We further reflected on the centralization-decentralization dilemma drawing upon the perspectives of the stakeholders in the interviews. Finally, we gave some inferences to solve the centralization-decentralization dilemma in the NFT market and thought about the future of NFT and decentralization. |
| Date: | 2023–11 |
| URL: | http://d.repec.org/n?u=RePEc:arx:papers:2311.10990&r=cul |
| By: | Ali Almelhem (The World Bank); Murat Iyigun (University of Colorado, Boulder & IZA); Austin Kennedy (University of Colorado, Boulder); Jared Rubin (Chapman University) |
| Abstract: | Using textual analysis of 173, 031 works printed in England between 1500 and 1900, we test whether British culture evolved to manifest a heightened belief in progress associated with science and industry. Our analysis yields three main fndings. First, there was a separation in the language of science and religion beginning in the 17th century. Second, scientifc volumes became more progress-oriented during the Enlightenment. Third, industrial works—especially those at the science-political economy nexus—were more progress-oriented beginning in the 17th century. It was therefore the more pragmatic, industrial works which refected the cultural values cited as important for Britain’s takeof. |
| Keywords: | language, religion, science, political economy, progressiveness, Enlightenment, Industrial Revolution |
| JEL: | C81 C88 N33 N63 O14 Z11 |
| Date: | 2023 |
| URL: | http://d.repec.org/n?u=RePEc:chu:wpaper:23-13&r=cul |
| By: | Boris Helleu (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université); Yann Abdourazakou; Quentin Dezitter |
| Abstract: | As unique digital identifiers based on blockchain technology, NFTs help record ownership of sports memorabilia in a virtual space. Until now, consumers could only own non-digital items, such as trading cards, branded clothing and various types of print content (Wilson et al., 2021). Blockchain technology applied to non-fungible tokens (NFTs), is revolutionizing the way content is created, exchanged, stored and authenticated for content creators and their fans (Malhotra et al., 2021). Sport offers exceptional ground from the point of view of supply and demand from collectors and brands. We interviewed five major players in the French NFT market in 2023. As a new marketing tool, they offer an additional avenue to explore to boost the relationship with consumers while promoting different innovative sports experiences based on a deeper digital engagement with fans. Each community being different, the challenge remains to articulate an NFT strategy with the marketing approach of the brand. |
| Abstract: | Les NFT, identifiants numériques uniques basés sur la technologie blockchain, permettent d'enregistrer la propriété des souvenirs sportifs dans un espace virtuel. Jusqu'ici, les consommateurs ne pouvaient posséder que des articles non numériques, tels que les cartes à collectionner, vêtements de marque et divers types de contenus imprimés (Wilson et al., 2021). La technologie blockchain appliquée aux jetons non fongibles (NFT), révolutionne la façon dont le contenu est créé, échangé, stocké et authentifié pour les créateurs de contenu et leurs fans (Malhotra et al., 2021). Le sport offre un terrain singulier du point de vue de l'offre et de la demande des collectionneurs. Nous avons interrogé cinq acteurs majeurs du marché français des NFT en 2023. En tant que nouvel outil marketing, les NFT constituent une option supplémentaire pour dynamiser la relation avec les consommateurs. Ils valorisent aussi différentes expériences sportives innovantes basées sur un engagement numérique plus poussé avec les fans. Chaque communauté étant différente, l'enjeu reste d'articuler une stratégie NFT avec l'approche marketing de la marque. |
| Keywords: | NFT, brands, sport marketing, fan experience, marques, sport, marketing sportif |
| Date: | 2023–11–16 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-04293196&r=cul |