nep-cul New Economics Papers
on Cultural Economics
Issue of 2024‒01‒01
three papers chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale


  1. “How Have Video-on-Demand Platforms Shaped Our Preferences? Endogenous Preferences in a Cultural Market” By Bernat Mallén
  2. Museums and local development in Lisbon, Portugal By OECD
  3. We’re all told not to put our eggs in one basket": uncertainty, precarity and cross-platform labor in the online video influencer industry By Glatt, Zoe

  1. By: Bernat Mallén (AQR-IREA University of Barcelona)
    Abstract: In this paper, I investigate the effect of the introduction of videoon-demand (VoD) platforms on the preferences for different language versions of movies. By using survey data gathered from 2014 to 2019 in the bilingual region of Catalonia (Spain), I explore whether the exposure to VoD affected the likelihood of preferring the Catalan, Spanish or original versions. I found a negative effect on the preference for Catalan and Spanish versions, although this was not significant in all the specifications. Regarding the impact of VoD exposure on the preference for original versions, I identified a positive, significant and very robust effect in all the specifications. The effect is heterogeneous and varies depending on an individual’s language, education level and age. These results prove that people adapt their preferences to what they experience, so the introduction of a new technology into a market (in the case of this paper, the movie market) can rapidly change the preferences of consumers, who accustom, or accommodate, their preferences to the new paradigm.
    Keywords: Multilingualism, Video-on-demand, Dubbing, Original version, Preferences JEL classification: L82, O33, Z13
    Date: 2023–11
    URL: http://d.repec.org/n?u=RePEc:aqr:wpaper:202308&r=cul
  2. By: OECD
    Abstract: This case study assesses the strategies of the Museum of Lisbon as well as the related policies of Lisbon City Council to support local development. Through its five branches located across the city and its diverse partnerships with local stakeholders, the Museum of Lisbon has cemented its role as a community anchor institution. This case study focuses on the five dimensions featured in the OECD-ICOM Guide for Local Governments, Communities and Museums, namely the role of museums in: i) economic development, ii) urban regeneration, iii) education and creativity, iv) inclusion, health and well-being, and on iv) ways to mainstream the role of museums in local development.
    Keywords: cultural heritage, culture, Lisbon, local development, museum, Portugal
    JEL: H41 O10 Z18
    Date: 2023–12–05
    URL: http://d.repec.org/n?u=RePEc:oec:cfeaaa:2023/22-en&r=cul
  3. By: Glatt, Zoe
    Abstract: There has been a recent proliferation of scholarly interest in the impacts of platformization on cultural industries and labor. This article draws on a longitudinal ethnographic study of the London- and Los Angeles-based influencer community industries (2017–2022) to consider the ways in which the platformized creative worker marks an intensification of the neoliberal worker subject as theorized in more traditional cultural industries. I argue that this industry marks an escalation of conditions of precarity; this research found that the working lives of most content creators are fraught with stress and burnout, and smaller creators in particular are subject to algorithmic discrimination in an industry where visibility is key to success. Contrary to highly celebratory discourses that position online content creation as more open and meritocratic than traditional cultural industries, this is an advertising-driven industry that propels the most profitable creators into the spotlight, resulting in the closing down of mobility. I conclude by considering the opportunities and challenges for reducing this widespread precarity via collective action and regulation.
    Keywords: platformized creative labor; cultural industries; YouTube; online video; social media entertainment; content creators; influencers; Doctoral Training Partnership Studentship
    JEL: R14 J01
    Date: 2022–01–01
    URL: http://d.repec.org/n?u=RePEc:ehl:lserod:115384&r=cul

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