nep-cul New Economics Papers
on Cultural Economics
Issue of 2023‒10‒09
one paper chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale

  1. Gender Differences in Returns to Beauty By Kimberly Scharf; Oleksandr Talavera; Linh Vi

  1. By: Kimberly Scharf (University of Nottingham); Oleksandr Talavera (University of Birmingham); Linh Vi (Aston University)
    Abstract: We employ a sample of nearly 40, 000 gender-targeted online job vacancies in Vietnam from February 2019 to July 2020 to investigate gender differences in returns to physical attractiveness. In particular, we compare the monthly offered wage in matched vacancies with and without beauty preferences of the same characteristics among job ads directed at men and women separately. We find evidence that better-looking women enjoy a wage premium of 3.7 percentage points, whereas better-looking men do not. Further analysis shows that the gender differences in returns to beauty are mainly driven by gender role attitudes and the perceived lack of fit rather than productivity-enhancing effect or employers' negligence in job postings.
    Keywords: FinTech; physical attractiveness, online vacancies, gender, beauty premium
    JEL: J16 J23 J24 J71
    Date: 2023–09

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