nep-cul New Economics Papers
on Cultural Economics
Issue of 2023‒09‒18
seven papers chosen by
Roberto Zanola, Università degli Studi del Piemonte Orientale

  1. Questioning the traditional narrative over contemporary urban development in the Javanese royal city By Purwani, Ofita
  2. NFTs and business model innovations By Damiano Cesa Bianchi; Marco Bellucci; Giacomo Manetti; Luca Bagnoli
  3. Urbaniseringen av det regionala musiklivet By Albinsson, Staffan
  4. Visitors Out! The Absence of Away Team Supporters as a Source of Home Advantage in Football By Federico Fioravanti; Fernando Delbianco; Fernando Tohm\'e
  5. Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts By Stephanie Slater; Catherine Demangeot
  6. Pilgrimage tourism: A case study of Fort Pilar Shrine in Zamboanga City, Philippines By Tendero, Emerissa Jane
  7. Cristiano of Arabia: Did Ronaldo increase Saudi Pro League attendances? By Carl Singleton; Dominik Schreyer

  1. By: Purwani, Ofita
    Abstract: The recent spectacularized development in the Gulf cities of the Middle East and North Africa has brought into view its contradictory logic of urban change. The cities in that region are highly entrepreneurial, ambitious, and futuristic (Kanna, 2011), yet this happens in and through the long-standing tradition of monarchical power (Molotch and Ponzini, 2019). Royal authority is expressed in modern and globalized forms. Is this the case in other contexts where urban change proceeds in the context of royal influence? This paper addresses this question by looking at the city of Yogyakarta, Indonesia. Although Indonesia is a democracy, in Yogyakarta, the royal family retains a strong presence in and influence over the city. That influence, however, manifests itself not in a futuristic way, as in the cities of the Gulf, but through traditionalized discourses and forms. Moreover, while urban development in Gulf cities is often legitimized by using a globalized and future-oriented vision, in Yogyakarta, change is legitimized by recourse to traditional narratives set within the symbolic authority of royalty. This paper explores why Yogyakarta’s urban change proceeds in and through this royalistic logic. It does so by examining the historical background and current cultural and socioeconomic context of urban change, including relevant legal and planning issues. I conclude that the persistence of traditionalized reasoning and expression in Yogyakarta is intensified in inverse proportion to the purchase of monarchical power. Although urban change is framed through royal reasoning, that reasoning is itself shaped by funding opportunities, legal constraints, and global and local forces. Unlike Gulf cities, which benefit from oil wealth and deregulated economic zoning, Yogyakarta has limited funding from the central government and limited opportunity for foreign investment. These economic constraints intensify traditionalism and a specific form of urban royal expression, all through the opportunities offered through the cultural economy of heritage.
    Keywords: monarchy; royal agency; tradition; urban development; Indonesia
    JEL: R14 J01
    Date: 2023–08–01
  2. By: Damiano Cesa Bianchi (University of Florence); Marco Bellucci (University of Florence); Giacomo Manetti (University of Florence); Luca Bagnoli (University of Florence)
    Abstract: Nonfungible tokens (NFTs) use blockchain technology to certify the ownership of digital assets. This study aims to understand the opportunities and limits of NFTs in the innovation of business models (BMs) across various sectors, including auction houses, museums, ticketing companies, and online art exchanges. Specifically, we are interested in understanding the role of NFTs in enabling the decentralization and digitalization of BMs owing to new products, services or processes. By adopting a conceptual approach based on the BM framework proposed by Osterwalder and Pigneur, this study uses a qualitative methodology based on multiple case studies to discuss the unique cases of Christie's, OpenSea, Uffizi Gallery, and Ticketmaster. Our findings suggest that despite the opportunities presented by NFTs in terms of revenue streams, customer interface, digital authentication, and decentralization, many limitations remain, including regulatory uncertainty and ethical and environmental concerns.
    Keywords: Nonfungible tokens, NFTs, case study, business model, digitalization, decentralization
    JEL: G30 M10 M41
    Date: 2023
  3. By: Albinsson, Staffan (Department of Economic History, School of Business, Economics and Law, Göteborg University)
    Abstract: This report seeks to explore the geographical spread of music in Sweden during the last pre-pandemic year 2019. Statistics from the 1980s are also presented. It was found that in many regions there has been a reluctance to adhere to the policy goal of providing cultural experiences for ‘all’. Rather, in some regions there has been a clear urbanisation process that leaves residents in many smaller towns and municipalities without ample opportunities for musical experiences in their vicinity. Other regions, however, manage to meet concert demand even in their rural municipalities. This leads to large differences among the residents of Sweden in terms of their opportunities for concert experiences depending on which region they live in. Of course, it is not possible to have a completely even supply. But are the huge differences among the regions and their respective choice of business model and their results really acceptable?
    Keywords: Cultural policy; inclusion; urbanisation; rural culture
    JEL: N30 N90 R50 Z10
    Date: 2023–01–25
  4. By: Federico Fioravanti; Fernando Delbianco; Fernando Tohm\'e
    Abstract: We seek to gain more insight into the effect of the crowds on the Home Advantage by analyzing the particular case of Argentinean football (also known as soccer), where for more than ten years, the visiting team fans were not allowed to attend the games. Additionally, during the COVID-19 lockdown, a significant number of games were played without both away and home team fans. The analysis of more than 20 years of matches of the Argentinean tournament indicates that the absence of the away team crowds was beneficial for the Top 5 teams during the first two years after their attendance was forbidden. An additional intriguing finding is that the lack of both crowds affects significantly all the teams, to the point of turning the home advantage into home `disadvantage' for most of the teams.
    Date: 2023–08
  5. By: Stephanie Slater (Cardiff University); Catherine Demangeot (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)
    Abstract: Intersecting neo-institutional and acculturation theory, this paper investigates how national acculturation ideologies inform attitudes towards modest fashion, comparing the United Kingdom and French contexts. Modest fashion, an emerging market phenomenon with roots in the conservative notion of ‘modesty', has been a controversial cultural flashpoint.We analyze public discourse towards modest fashion using UK and French press media articles through content analysis. The UK press shows institutional work towards the legitimization of a modest fashion subfield, integrated within the global fashion field. The French press shows institutional work involving heterogenous actors, where modest fashion is framed as destabilizing the Western fashion field, and stigmatized. Theoretical and managerial implications are considered.Our work contributes to acculturation and multicultural marketplaces literature by showing how, in contexts that are similarly multicultural, large-scale institutions can structure markets in widely different ways, and shape the realm of opportunities for marketers to cater to minority needs.
    Keywords: Neo-institutional theory, Acculturation theory, Multicultural marketplaces, Modest fashion, Context, Institutional work
    Date: 2021–09
  6. By: Tendero, Emerissa Jane
    Abstract: This research examines the phenomenon of pilgrimage tourism through a case study of the Fort Pilar Shrine in Zamboanga City, Philippines. By employing a mixed-methods approach, the study aims to investigate the factors contributing to the popularity of the shrine as a pilgrimage destination and analyze the socio-economic impacts it generates. The findings indicate that religious motivations, historical significance, and cultural experiences emerge as the key drivers attracting pilgrims to Fort Pilar Shrine. Furthermore, the shrine's economic significance is evident, as it contributes to job creation, income generation, and local business development. The study underscores the importance of strategic planning and sustainable management in pilgrimage tourism destinations. It highlights the need for improved infrastructure, visitor services, and marketing efforts to enhance the overall visitor experience. Moreover, community involvement and stakeholder collaboration emerge as critical factors for the long-term success and sustainability of pilgrimage sites. The research findings have practical implications for policymakers, local communities, and tourism authorities. By understanding the factors that attract pilgrims and the potential socio-economic benefits, decision-makers can develop effective strategies to harness the full potential of pilgrimage tourism. This study contributes to the broader understanding of pilgrimage tourism dynamics and offers insights for the sustainable development of similar sites worldwide
    Date: 2023–08–01
  7. By: Carl Singleton (Department of Economics, University of Reading); Dominik Schreyer (Wissenschaftliche Hochschule für Unternehmensführung (WHU))
    Abstract: In December 2022, Cristiano Ronaldo, five-time Ballon d'Or winner and the most-followed person on Instagram, signed a reported 200million euros contract to play football in the Kingdom of Saudi Arabia (KSA) for two and a half years. This marked one of several recent ground-shaking and expensive interventions by the KSA in global sports markets. We exploit the timing of this event, mid-way through a season of the Saudi Pro League, to estimate superstar effects. There are clear patterns showing that Ronaldo alone increased stadium attendance demand in the KSA, even before the influx of further stars in the summer of 2023. On average, Ronaldo helped to fill an additional 20% of the seats in his home team's stadium when he played, 15% of the seats in the stadiums he visited, and 3% of the seats where he did not even play. These effects may be the tip of the iceberg in terms of what policymakers will be hoping for. Regardless, they demonstrate that the astronomical sums being invested in sports markets by the Saudi state are not necessarily a total folly.
    Keywords: Attendance, Demand, Externalities, Football, Spectator sports, Superstars
    JEL: L83 Z2
    Date: 2023–08–26

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