nep-cul New Economics Papers
on Cultural Economics
Issue of 2023‒01‒30
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. The Music Education role in cultural economics and sustainable development دور التربية الموسيقية والتعليم الموسيقي في اقتصاديات الثقافة والتنمية المستدامة By Essefi, Mohammed Mehdy
  2. Platform mergers: lessons from a case in the digital TV market By Marc Ivaldi; Jiekai Zhang
  3. Audio-visual industry and digital platforms in India: A contribution from political economy of communication By Philippe Bouquillion; Christine Ithurbide

  1. By: Essefi, Mohammed Mehdy (Hassan II University - Casablanca)
    Abstract: Art materials in Morocco and the Arab world have not received enough attention, perhaps due to a lack of awareness of their ability to contribute to development, by creating long-term added value, and achieving an integrated cultural economy that strongly supports the country's economy, to preserve culture and to preserve identity. Music productions may not attract the interest of managers and investors, not because of their few, but because of their low quality and low positive impact on the beneficiary, and therefore their impact on the workings of the country's economy. On the other hand, musical productions depend on the economic boom, political stability, cultural heritage and also are closely linked to scientific research. How, then, can a society with a shabby musical culture, a musical identity in the process of being forgotten, and an almost total absence of musical scientific research aspire to a sound cultural economy? Is it possible to do without music industries in the economy of a country? How can music education and music education contribute to scientific, cultural and economic development? Keywords: Music Education, Cultural Economics, Sustainable Development.
    Date: 2021–04–01
  2. By: Marc Ivaldi (TSE-R - Toulouse School of Economics - UT1 - Université Toulouse 1 Capitole - Université Fédérale Toulouse Midi-Pyrénées - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement); Jiekai Zhang (Department of Management and Organisation, Hanken School of Economics, P.O. Box 479, FI-00101 Helsinki, Finland.)
    Abstract: This paper contributes to the analysis of mergers in two-sided markets, notably those in which a platform provides its service for free on one side but obtains all its revenues from the other, as in the digital TV industry. Specifically, we assess a decision of the French competition authority which approved the merger of the broadcasting services of the TV channels involved but imposed a behavioral remedy prohibiting the merger of their respective advertising sales services. To do so, we build a structural model allowing for multi-homing of advertisers and, using a comprehensive dataset, we estimate the demand of viewers and advertisers. Our evaluation provides evidence that the remedy has been ineffective at limiting the increase in prices and amounts of advertising, due to the cross-side externalities between viewers and advertisers. Without resulting in significant positive effects on the viewers' surplus, the remedy has also drastically increased the advertisers' total cost. Nevertheless, the remedy has benefited the competitors of the merging channels. The main lesson of our analysis is that, in the process of designing competition or regulatory policy for two-sided markets, ignoring the interaction between the two sides of platforms can result in unexpected outcomes.
    Keywords: Two-sided market, Platform merger, Advertising, TV market, Competition policy
    Date: 2022–03–26
  3. By: Philippe Bouquillion (LabSIC - Laboratoire des Sciences de l'Information et de la Communication - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord - Université Sorbonne Paris Nord); Christine Ithurbide (CNRS - Centre National de la Recherche Scientifique, Passages - UB - Université de Bordeaux - ENSAP Bordeaux - École nationale supérieure d'architecture et du paysage de Bordeaux - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique)
    Abstract: This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India's growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.
    Keywords: India, Audiovisual Industry, Digital Platform, Coopetition, Transnational Players, Political Economy of Communication
    Date: 2022

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