nep-cul New Economics Papers
on Cultural Economics
Issue of 2022‒08‒22
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Film As Creative Industry In Pakistan By Fahd Zulfiqar
  2. Comedy as a Creative Industry By Abbas Moosvi
  3. The Culture-Promotion Effect of Multinationals on Trade: the IKEA case By Dylan Bourny; Daniel Mirza; Camelia Turcu
  4. The Economic Approach to Public Funding for the Arts By Rushton, Michael

  1. By: Fahd Zulfiqar (Lecturer, PIDE)
    Abstract: PIDE organized a webinar on Film as a creative industry in Pakistan, which is a continuation of the earlier webinar on The Survival of the Cinema and Television Industry in Pakistan. In this webinar experts from the film and television industry shed light on the constraints faced by the film and TV producers in producing and financing their creative content.
    Keywords: Film, Creative, Industry,
    Date: 2021
  2. By: Abbas Moosvi (Research Fellow, PIDE)
    Abstract: This webinar aims to initiate a discussion on the potential of comedy as a driver of joy, shaper of culture. And catalyst for socioeconomic prosperity and to debunk popular myths surrounding the topic. How can Pakistan facilitate its comedians, especially in a time of disruptive digital media technologies that are reshaping the artistic landscape around the globe?
    Keywords: Comedy, Creative, Industry,
    Date: 2021
  3. By: Dylan Bourny; Daniel Mirza; Camelia Turcu
    Abstract: In this paper, we investigate how some MNEs which spread their home culture over time and space to the rest of the world are affecting, in turn, trade flows from home. By selling products embodying cultural information related to their country of origin, those MNEs embrace the role of ambassadors of their home country. We argue that IKEA offers an ideal case to identify a multinational's culture-promotion effect on trade. We build a dataset on IKEA's presence in foreign markets between 1995 and 2015 and merge it with disaggregated product level trade between pairs of countries. We find solid evidence of an externality linked to IKEA: a setting of an IKEA new store in a destination increases trade flows by around 2% from Sweden for products that resemble to what the multinational offers (despite being completely unrelated to that multinational). This result is driven primarily by the products identified to encompass a high-cultural content. Other robustness checks and tests seem to be very much consistent with the hypothesis of IKEA promoting the Swedish culture to the world.
    Keywords: Export Promotion;Multinationals;Trade
    JEL: E22 F12 F22
    Date: 2022–07
  4. By: Rushton, Michael
    Abstract: This paper examines the rationales for public funding for the arts that arise out of economic models of markets, and market failure, specifically public goods and positive externalities. At the heart of the economic method is a reliance on consumer sovereignty: that individuals are the best judges of their own preferences and well-being, and that there is no disputing cultural preferences and tastes regarding consumption, and perceived benefits from public goods and externalities. Clarity is provided on what precisely would constitute externalities in the arts, and the challenges of trying to measure them. Consideration is also given to people seeking to change their own tastes, whether behavioral economics has implications for arts policy, and the concept of merit goods. The paper concludes by considering the rather stringent implications of the economic method for the practical allocation of arts funding.
    Keywords: cultural economics, public funding of the arts, merit goods
    JEL: D62 Z11
    Date: 2022–06

This nep-cul issue is ©2022 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.