nep-cul New Economics Papers
on Cultural Economics
Issue of 2022‒03‒07
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. The impact of marketing on activities of Vietnam arts and cultural organizations By Huyền, Nguyễn Thanh Thanh
  2. Bargaining over beauty: The economics of contracts in Renaissance art markets By Piano, Ennio Emanuele; Piano, Clara E.
  3. Value of cultural worldviews and message framing for the acceptability of sustainable land use zoning policies in post-conflict Somalia By Diriye, Abdishakur W.; Jama, Osman M.; Chong, Ren; Abdi, Abdulhakim M

  1. By: Huyền, Nguyễn Thanh Thanh
    Abstract: With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. There have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits, and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with the quantitative method through a survey of opinions of 200 artists.
    Date: 2022–01–07
  2. By: Piano, Ennio Emanuele (Middle Tennessee State University); Piano, Clara E.
    Abstract: This paper argues that concerns over opportunism affected the content and structure of Renaissance art contracts. Building on insights from the economic analysis of contracts, we first show that opportunism threatened the relationship between buyer—the patron—and seller—the painter—in Renaissance Italy. We then test the effect of opportunism on the contracting process for paintings against a novel data set on the content and structure of ninety documents corresponding to as many commissions. Our results provide evidence that concerns over opportunism had a systematic effect on the trading parties’ choice of how much and what to include in the contract governing their ex-change.
    Date: 2021–12–24
  3. By: Diriye, Abdishakur W.; Jama, Osman M.; Chong, Ren; Abdi, Abdulhakim M
    Abstract: Public acceptability is important for sustainable land use zoning policy to be successfully implemented. This study examined the effectiveness of tailoring messages with cultural worldviews to induce positive attitudes and improve public acceptability of sustainable land use zoning policy in a post-conflict setting. A total of 538 participants were randomly divided into three groups. Two were treatment groups and received promotional information about a hypothetical land-use zoning policy, and one group was the control group and received no promotional information. The results indicate that information provision results in positive attitudes and higher public acceptability of land use zoning policy. Arguments that correspond to participants' cultural worldviews generated more positive attitudes and higher acceptability than arguments that conflict with their cultural worldviews. This study recommends targeting messages with peoples’ cultural worldviews as an effective strategy in inducing positive attitudes and higher acceptability for sustainable land use zoning policy in Somalia.
    Date: 2021–12–14

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