nep-cul New Economics Papers
on Cultural Economics
Issue of 2022‒02‒07
two papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Music on the Wrong Side of Art By Goranka Stanic
  2. Gravity and trade in video on demand services By Annette Broocks; Zuzanna Studnicka

  1. By: Goranka Stanic (Graduate engineer, School of Art and Design, Osijek, Croatia)
    Abstract: Music and dance follow human development. The beginnings of music spontaneously hit various kinds of behaving that accompanied free movement within the community. In addition to relaxation and enjoyment, music has often been used in some undesirable behavior forms by today's standards. Music encourages soldiers to raise the morale and willingness of the army to win. This act intimidated opponents—the first example of using musical instruments in the best-selling Christian book of the Bible. Today, music is wide-ranging and classified into different categories; this happens freely in other performers who may encounter hate speech. Music is used as a means of provoking and intimidating certain target groups. Depending on the country and the area, we come across numerous music examples on the wrong side. The examination refers to how to use music that should inspire and raise the values of human beings in a strange way that causes fear, panic, hiding, discrimination in some groups. These people are primarily in the minority: nationality, religion, skin color, sexual orientation, or any other isolation and mockingly aggressive attitude towards selected people. Music began to use for ideological purposes during the French Revolution, and this firefighting practice spread to Europe in the 19th century. Music by manipulation became the music of hatred towards differents and others. Beautiful and sublime, placed in the proper context, music can evoke strong emotions. The desired effect is achieved by the synergy of music and text, its persistent appearance within a particular ideology, and asocial.
    Keywords: prejudice, music, hatred, discrimination, misuse of music, the influence of music
    Date: 2021–08
  2. By: Annette Broocks (European Commission - JRC); Zuzanna Studnicka (School of Economics, University College Dublin)
    Abstract: Over the last decade, watching videos online has become one of the primary uses of the internet, with streaming services accounting for more than 60% of global internet traffic. In this paper we use a novel data set on Netflix, the largest streaming platform worldwide, to estimate the patterns of catalogue availability (extensive margin) and number of clicks per title (intensive margin) across twenty countries. This data set also gives us a unique opportunity to estimate the importance of quality in viewing patterns. Our results show evidence of the gravity framework explaining both margins of Netflix watching. In addition, we find that there is a strong preference for domestic content, better-rated titles, and Netflix Original productions. These findings suggest that as Netflix produces more content, this will interact with its streaming dominance to provide a significant advantage in reaching viewers and promoting specific content.
    Keywords: Netflix; subscription video on demand; gravity equation; services trade
    JEL: F10 L82 Z10
    Date: 2021–12

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