nep-cul New Economics Papers
on Cultural Economics
Issue of 2021‒10‒25
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  2. Prevision model and empirical test of box office results for sequels By Bertrand Belvaux; Rémi Mencarelli
  3. Knocking on Hell’s door. Dismantling hate with cultural consumption By Daria Denti; Alessandro Crociata; Alessandra Faggian
  4. Cameroonian Consumers' Attitude towards Tv Advertising Form and Content By ADAMOU HADJI Mohamadou

  1. By: Bouchra Laamrani (FSJES - Faculté des Sciences juridiques - Université Mohamed V - Souissi); Mounir Zouiten (FSJES - Faculté des Sciences juridiques - Université Mohamed V - Souissi)
    Abstract: To counterbalance the stakes of globalization and generalized competition, territories are compelled to build and manage their territorial attractiveness which is, often, driven by a comparative or even a differentiating advantage. Aware of these issues, the actors of the city of Rabat have undertaken territorialized actions. Indeed, the built fabric of this city is included in the UNESCO World Heritage List. In addition, the city has adopted an integrated urban development program. This article aims to examine the reconciliation between the heritage status of the city and the urban projects undertaken within the framework of this program. The analysis is based on a documentary study.
    Keywords: actors,cultural heritage,Rabat,urban project
    Date: 2021–09–21
  2. By: Bertrand Belvaux (CREGO - Centre de Recherche en Gestion des Organisations [Dijon] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UB - Université de Bourgogne - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar); Rémi Mencarelli (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)
    Abstract: As studios release an increasing number of movie sequels, scholars have begun to examine this strategic choice. Prior studies use standard models of box office performance to evaluate sequels' performance and have mainly compared the box office results of the original movie with those of its sequel. However, sequels hold a unique position in the motion picture market since they are strongly associated with the original movie. Using the accessibility-diagnosticity framework, this research investigates the drivers behind the success of sequels and examines specifically the original movie's impact through the role of reviews. The results – from 232 movies (116 original movies and 116 first sequels) – demonstrate the direct impact of the original movie's reviews on the sequel's performance.
    Keywords: Movie industry,Review,Sequel,Box office,Accessibility-diagnosticity framework
    Date: 2021
  3. By: Daria Denti; Alessandro Crociata; Alessandra Faggian
    Abstract: How local cultural activities influence development and human behaviour is gaining growing attention in economic geography. Small scale experimental evidence shows that cultural consumption is effective in countering hate. This is crucial, as hate, in turn, has a negative influence on the socioeconomic performance of places. Still, little is known on this, outside few more qualitative case studies. This paper provides a quantitative measure of the impact of cultural consumption on hate events in the Italian NUTS3 regions. IV estimation using a unique longitudinal database, with georeferenced hate manifestations and a population-based measure for cultural consumption, shows that cultural consumption determines a reduction in hate events. Our findings support the idea that cultural change acts a key enabling factor for people open-mindedness and inclusiveness of places. Moreover, our results hold even after various robustness checks, suggesting the need for policy interventions promoting cultural consumption.
    Keywords: hate, discontent, cultural economics, spillovers, social capital
    JEL: D31 H0 I J15 Z1
    Date: 2021–10
  4. By: ADAMOU HADJI Mohamadou (Department of International Economic IRIC/University of Yaounde II - Cameroon Author-2-Name: KUATE KAMGA Sangeniss Leblanc Author-2-Workplace-Name: Department of Marketing and Management FSEG/University of Dschang - Cameroon Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)
    Abstract: "Objective - The research focuses on analysing the TV advertising in an environment dominated by social networks and its ever-increasing cost in order to evaluate the influence of its content and form on consumer attitudes in Cameroon. Methodology/Technique - A survey was conducted with a convenience sample of 337 individuals in the cities of Douala, Yaoundé, and Maroua. Principal component analysis and multiple linear regression were used to assess the results. Findings - The results reveal the significant influence of the content (character and language) and even the form (traditional advertising and placement) of television advertising on consumer attitudes. Novelty - It contributes to the development of the study of television advertising in relation to the attitude of the consumers in Cameroon by integrating the content and form aspect. Type of Paper - Empirical."
    JEL: D1 M31 M37
    Date: 2021–09–30

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