| Abstract: |
Integrated strategic urban planning in many cities and countries, as well as
analysis of current situation in local development, urban transformation and
urban conservation together with the participation of all stakeholders in
various activities, poses an impact on the success of a project. It is
possible to create a useful model with the participation of local people and
other stakeholders in the use of urban space, conservation of areas and
monuments of natural and historical value and in this way, the success of
sustainable urban revitalization at the local level can be improved. In order
to develop sustainable approaches to the conservation and revitalization of
archaeological, historical and urban areas, it is necessary to increase
compliance with local community values, contemporary needs, public
participation and stakeholder satisfaction levels. Because, in the analysis of
urban development, conservation and real estate projects through a strategic
planning approach with the participation of local people and the private
sector is considered among the main conditions for ensuring the sustainability
of projects. In recent years, importance and priority have been given to the
analysis of open and green areas, parks, conservation areas and urban
transformation implementation projects in cities, and integrating strategic
planning model has adding value in the process. In the city centre of Ankara
province, which is the capital of Turkey, there are several large areas among
which the most important is Ataturk Cultural Center (AKM) area, which is an
historical centre of the city in the Zubeyde Hanm neighborhood of Altindag
District. In this study, physical, economic, legal, social and environmental
indicators of Atatürk Cultural Center area were determined. In addition to
ensuring the preservation and development of historic urban spaces,
opportunities for the development of an adequate and effective strategic model
and practice-based management tools were evaluated. In the analysis of AKM
case study, the relationship between the historical development and the
environment of the area was revealed by using the current situation analysis
and region data. Based on historical and cultural characteristics and
stakeholder views of the area, current use of status and problem analysis of
region called the green belt and historical city centre of Ankara Province was
conducted. With the data obtained, the difference/gap analysis related to the
region was performed and the possible risks were examined in various aspects.
In addition to the survey work, project alternatives were determined by taking
into account the property and zoning data related to the region, the
historical, cultural and symbolic characteristics of the region, and the most
appropriate alternative was selected using the Analytical Hierarchy Process
(AHP). According to the most appropriate alternative, market and
competitiveness conditions were examined, and strategic goals were determined
at the real estate level by taking into account the compatibility of the
project alternative with the relevant existing corporate-macro strategic
plans. According to the income-generating approaches included in the selected
project, the path of cost and income estimation was taken and the outline of
the strategic action plan was presented by designing the process for the
strategic spatial plan. According to the research results, it has emphasized
that in real estate development project model with the strategic planning
approach, competitive real estate markets and the functioning logic of the
current region for sustainable (economic, environmental and social) impacts,
the potentials and benefits should be taken into account. According to the
results of the field study, it has revealed that the AKM area should be a
cultural centre by function; and if integrated with its surroundings,
especially the historical city centre it will have a modern appearance that
preserves its historical and cultural nature. In addition, according to the
results of the competitor analysis and gap analysis, it was determined that
the project alternative envisaged to be carried out in the region has a
competitive advantage and is compatible with the strategic plans already in
practice. The fact that the strategic action plan is compatible with the
results of fieldwork shows that the strategic planning approach is consistent
in itself. Finally, monitoring and evaluation of the strategic plan with the
perspective of 10P model for providing corporate level action. In addition,
considering that corporate real estate needs to be increasingly integrated
into business strategy, it should be emphasized that corporate real estate
strategy and corporate strategy should be harmonized in specialized areas such
as AKM. |