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on Cultural Economics |
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Issue of 2021‒08‒30
five papers chosen by Roberto Zanola Università degli Studi del Piemonte Orientale |
| By: | Mila Bertolo (Unknown); Manvir Singh (IAST - Institute for Advanced Study in Toulouse); Samuel Mehr (Unknown) |
| Date: | 2021–01–12 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03268513&r= |
| By: | Fahd Zulfiqar (Pakistan Institute of Development Economics, Islamabad.); Fida Muhammad Khan (Pakistan Institute of Development Economics, Islamabad.) |
| Abstract: | This paper attempts to understand the economics underlying broadcast media in Pakistan. Specifically, we seek to understand the media market in Pakistan, the politics of media ratings in the country, and the role of PEMRA as the regulator of broadcast media. After explaining what media economics as a specialised field of scientific inquiry entails, we examine the magnitude and trend of advertisement expenditures and its consequences for the quality of broadcast content. Next, we have detailed the dynamics of ratings of the broadcast media content and again its impact on the quality of content. Finally, the role of PEMRA as the regulator of broadcast media is investigated. Our findings suggest that the high magnitude of advertisement expenditure and the dynamics of ratings induce the broadcasters to focus on the preferences of the advertisers rather than society at large. The role of PEMRA is open to question— over-reliance on its status as the regulator of broadcast media content rather than that of a media market, and preference for policing over persuasion has caused trust deficit between licensees and PEMRA. We offer a few pragmatic options for improving the economics of broadcast media in Pakistan. |
| Keywords: | Broadcast Media, Economics, Media, Pakistan, PEMRA |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:pid:wpaper:2021:7&r= |
| By: | Zulfiqar Ali (Pakistan Institute of Development Economics, Islamabad.); Fahd Zulfiqar (Pakistan Institute of Development Economics, Islamabad.) |
| Abstract: | Internationally, cinema has been recognised as one of the important sources of creating value, growth and employment. With huge box-office returns and internationalisation of filmic content, cinema has turned into a lucrative market for ensuring economic growth. In addition, recently, multiple cinematic avenues are also in vogue in the form of Over the Top (OTT) platforms which have pushed the medium of media content on screenplay, technical and performative fronts. When it comes to Pakistan, conceptualisation of cinema as a market for social change is lacking, both theoretically and pragmatically. The current study is an attempt towards that conceptualisation and hence explains emergence of Pakistani filmmaking with a focus on its history. The paper also provides a description of operable and non-operable institutions of cinema in Pakistan and economics of New Cinema which is primarily associated with the films produced post-2000. Finally, the paper prescribes a few policy recommendations based on the literature reviewed for the current study. |
| Keywords: | Cinema, Market, Pakistan Marshall-Lerner condition, Cointegration; Structural Break |
| Date: | 2020 |
| URL: | http://d.repec.org/n?u=RePEc:pid:wpaper:2020:28&r= |
| By: | Mohammed Belbachir (Université Mohammed V de Rabat [Agdal]); Rachid Zammar (Université Mohammed V de Rabat [Agdal]) |
| Abstract: | Since the emergence of the Covid 19 pandemic, several sectors in the world have been really impacted. Thus, the audiovisual sector in Morocco has suffered greatly from this situation. Recourse to innovative entrepreneurship has become an unavoidable necessity. For this reason, the Moroccan government has introduced a range of financial, legal and administrative measures to revive this sector. With this in mind, our aim in this article is to highlight the interaction between innovative entrepreneurship and the audiovisual sector in Morocco. Thus, this paper aims to dissect to what extent innovative entrepreneurship can impact the audiovisual sector as well as the multiple programs established to promote this sector. In order to formulate a clearer and more exhaustive vision, our study has focused on the National Broadcasting and Television Company (SNRT) being the driving force of this sector in Morocco. To do this, a documentary study was also carried out through scientific developments and analysis of monographs, reports and graphs on this field, especially this company. This documentary analysis has allowed us to confirm the importance of entrepreneurship as a key factor in the revival of the sector's dynamics in the short term. However, given the high cost generated by the introduction of new processes and technologies, the impact of innovation will only be realized after a certain period of time. |
| Abstract: | Depuis l'émergence de la pandémie Covid 19, plusieurs secteurs dans le monde ont été véritablement impactés. Ainsi, le secteur audiovisuel au Maroc a beaucoup souffert de cette conjoncture. Le recours à l'entrepreneuriat innovant devient une nécessité incontournable. Pour cette raison, le gouvernement marocain a instauré une panoplie de mesures d'ordre financier, juridique et administratif afin de relancer ce secteur. Dans cette optique, nous ambitionnons à travers cet article de mettre en relief l'interaction entre l'entrepreneuriat innovant et le secteur audiovisuel au Maroc. Ainsi, ce papier vise à décortiquer à quelle ampleur l'entrepreneuriat innovant peut impacter le secteur audiovisuel ainsi que les multiples programmes établis afin de promouvoir ce secteur. Afin de bien formuler une vision plus claire et exhaustive, notre étude a été focalisée sur la société Nationale de Radiodiffusion et de Télévision (SNRT) étant la locomotive de ce secteur au Maroc. Pour ce faire, une étude documentaire a été également réalisée par le biais des développements scientifiques et des analyses de monographies, des rapports et des graphiques portant sur ce domaine surtout de cette société. Cette analyse documentaire nous a permis de confirmer l'importance de l'entrepreneuriat étant un facteur névralgique de la relance de la dynamique de ce secteur à court terme. Cependant, vu le coût élevé généré par l'introduction de nouveaux procédés et technologies, l'impact de l'innovation se sera concrétisé qu'après une période bien déterminée. |
| Keywords: | audio-visual,Innovation,Entrepreneurship,Morocco,Entrepreneuriat,Audiovisuel,Maroc |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03313583&r= |
| By: | Zineb Debbagh (UIT - Université Ibn Tofaïl); Hassan Azouaoui (UIT - Université Ibn Tofaïl) |
| Abstract: | Events are recognized as catalysts for tourism development and enhancing the image of the destination. Indeed destination marketers view the use of events as territorial marketing tools that contribute to the future success of the destination. The aim of this study is to provide a theoretical understanding and empirical examination of the impact of event image on destination image. We mobilize the theory of image transfer to examine the causal link between festival image and host destination image. Data were collected among 514 tourists who attended music festivals in Morocco and the model was tested using structural equation modeling (PLS-SEM). The results of this study support the positive impact of the event's image on the destination's image and confirm the image transfer from the event to the destination. |
| Abstract: | Les événements sont reconnus comme des catalyseurs de développement touristique et d'amélioration de l'image de destination. En effet, les marqueteurs de la destination voient l'utilisation des événements comme outil de marketing territorial qui contribueront au rayonnement de la destination. L'objectif de ce papier est de fournir une compréhension théorique et un examen empirique de l'impact de l'image de l'événement sur l'image de la destination. Nous mobilisons la théorie du transfert d'image pour examiner le lien de causalité entre l'image du festival et l'image de la destination hôte. Les données ont été collectées auprès de 514 touristes qui ont assisté à des festivals de musique au Maroc et le test du modèle s'est effectué par la modélisation par équations structurelles basée sur la méthode PLS. Les résultats de cette étude soutiennent l'impact positif de l'image de l'événement sur l'image de la destination et confirment le transfert d'image de l'événement vers la destination. |
| Keywords: | Event image,destination image,image transfer,Image de la destination,Image de l’événement,Transfert d'image |
| Date: | 2021 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03316268&r= |